30th Dubai Shopping Festival ends on a high note with Dubai Jewellery Group’s AED 1.5 million gold prize

The campaign, spanning 85 brands and 275 outlets, offered significant value through discounts, reduced making charges, and exclusive deals, reinforcing Dubai’s position as a global destination for gold and jewellery.

Dubai: The Dubai Jewellery Group (DJG) has successfully concluded its landmark 30th Dubai Shopping Festival (DSF) promotion, awarding AED 1.5 million worth of gold to 20 lucky winners. This milestone campaign served as one of the festival’s most prominent highlights, reinforcing Dubai’s position as a global hub for gold and jewellery.

Running from 6 December 2024 to 12 January 2025, the campaign invited shoppers to participate by spending AED 1,500 or more at participating jewellery outlets. Weekly draws were held, where a staggering 1 kilogram of gold was distributed each week, creating life-changing moments for winners and adding an extra sparkle to the shopping season.

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Beyond the grand prizes, customers benefitted from an array of exclusive offers across more than 85 jewellery brands and 275 retail outlets. Key highlights included discounts of up to 50% on select diamond and pearl jewellery, reduced making charges of 1–5% on gold collections, zero deductions on old gold exchanges, and complimentary gifts with select purchases.

Reflecting on the success of the promotion, Laila Suhail, Board Member and Chairperson of the Marketing Committee at Dubai Jewellery Group, remarked, “The 30th edition of the Dubai Shopping Festival has been a remarkable achievement for both the Dubai Jewellery Group and the city of Dubai. This campaign exemplifies our commitment to positioning Dubai as the ultimate destination for gold and jewellery enthusiasts globally. We are delighted to have enriched the experience of our customers while contributing to the vibrancy of this iconic festival.”

The campaign has further solidified DJG’s leadership in the jewellery sector, creating substantial value for both residents and tourists. By delivering memorable experiences and fostering customer trust, the promotion has reinforced Dubai’s reputation as a premier destination for luxury shopping.

Since its establishment in 2005, the Dubai Jewellery Group has played a pivotal role in advancing the jewellery industry in Dubai and the wider UAE. Through initiatives such as this festival campaign, DJG continues to champion collaboration, sustainability, and innovation within the sector. By fostering an environment of ethical practices and craftsmanship, DJG remains committed to strengthening Dubai’s position as a global jewellery hub.

Retail Jeweller ME News