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Driving finger-falls to footfalls: Aurum Bazaar



The digital space is a multi-headed dragon that needs to be tamed to drive sales in the jewellery sector. Aurum Bazaar’s digital offering aims to make it all a little easy for jewellers looking for the right customers online

The gem and jewellery industry in the Middle East was up for a surprise at the Retail Jeweller World Dubai Forum 2021 on April 7, 2021. A presentation by a partner that showed them the path to the future, amalgamating the physical and the digital in one marketing solution made many sit up and take notice.

Aurum Bazaar, which is essentially a platform that connects consumers to jewellers in sync with the products that they were looking for, presented their offerings to the industry leaders present at the forum in a short and compact presentation. Harshil Shah, the founder of Aurum Bazaar – The Jewellery Discovery Platform, came on stage to present his fledgling company that is looking to disrupt the jewellery sector in the Middle East in a talk titled, “How a tech-driven jewellery discovery platform will drive finger-falls to footfalls in a jewellery store in Middle East”.

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