Butani Jewellery launched a new collection called Nova

Butani’s new collection – Nova, is all about styling and creativity, allowing any individual to mix-match and flaunt the jewellery. The collection offers a vast range of necklaces, earrings, rings and bracelets to choose from, and it is made with gold and rose gold. The various jewellery items are designed lightweight for daily wear and to keep the collection budget-friendly.

Butani’s creations are coveted for their unique design, innovation and craftsmanship. Favoured by royal families, A-list stars, and a discerning and sophisticated clientele worldwide, Butani’s timeless designs and masterful statement jewels have a distinct and instantly recognisable signature that reflects and celebrates contemporary women’s style.

As a family-run house, Butani offers exceptional, tailored service. The brand’s knowledge of sourcing quality gems and its obsession with innovative design has been carried through generations. The brand presides over every step of the process – personally selecting every precious stone and overseeing its journey to their skilled artisans, who handcraft each piece of Butani jewellery in their studio. Nothing is overlooked, and only the very best are accepted.

Butani’s speciality is unique: seamlessly blending art with jewellery by incorporating white and coloured diamonds and rare, semi-precious gemstones of exceptional quality into every design. They carefully consider the most minor details in their plans, understanding that your jewels will live with you and be passed down from generation to generation.

“Our philosophy remains the same as it did since the company’s inception – to design and create breath-taking jewellery that represents an expression of individuality, lifestyle and desire for elegance”, said Mr Papu Butani, Founder of Butani.

Written by Pranita Sawant

RJW Exclusive