Damas Jewellery launched a new collection called Dome

One of the leading jewellers in the GGC, Damas Jewellery recently launched a new collection called Dome. The necklaces, rings, earrings, and bracelets in Dome can all be layered or stacked for a powerful and unmissable look. Using 18K yellow or rose gold to encapsulate the hypnotic gemstones’ vibrant turquoise, dramatic malachite or the delicate shimmer of white mother-of-pearl, while diamond and gemstone embellishments add to the elegance of the pieces for a regal finishing touch.

Round brilliant diamonds are set around the pendant clasp and outline the silhouette of the dome motif. The scintillating sparkle of diamonds makes a beautiful complement to the subtle lustre of white mother-of-pearl, vibrant turquoise or dramatic malachite that brings the dome motif to life. Timeless in its style, yet resolutely contemporary in its appeal, the Dome Art Deco necklace is a stunning addition to your look, whether worn alone or paired with other Dome pieces.

Bayt Damas is the region’s first lifestyle destination which brings together limited-edition luxurious jewellery pieces, art and fashion together under one roof to create a home of exceptional creativity and craftsmanship.  Founded in 1907, Damas Jewellery is one of the leading jewellers in the Middle East.

After joining the house as chairman and CEO in April 2020, Luc Perramond turned, restructured and repositioned the business to create a leaner organization. A shift in consumer preferences increased during the pandemic and was accompanied by a change for the brand and the industry. 

“The future is with strong brands,” said Perramond. “People want brands and the safety of a brand umbrella. They want the emotional connection and the brand to stand behind their products.”

A design-led jewellery house, Damas is one of the few brands from the region to compete with international labels such as Cartier and Bulgari. The company’s competitive advantage lies in its positioning, enabling it to cater to a broader customer base. Damas operates 150 stores across the Gulf region, with close to 3 million customers in the Middle East.

Written by Pranita Sawant

RJW Exclusive