Tanishq gears up for summer buying spree by emphasizing its brand promises

The leading jewellery retailer emphasizes key differentiators as regional expansion continues

Tanishq is preparing for the seasonal summer buying spree by emphasizing its ‘Tanishq Promises’ or distinctive features that have set standards and best practices in the Indian jewellery industry since its inception. 

According to Aditya Singh, Head of Jewellery, Tanishq International Business, Titan Company Limited, tourist inflows into the UAE continue unabated into the summer. “We are looking forward to an exciting summer ahead. Customers can expect our world-renowned impeccable service and personalized customer support as they step out in style this summer. Our Tanishq Promises are a reminder to our existing and new customers that there is no compromise on quality or choice at Tanishq. They can also always expect the best,” added Singh.

Tanishq offers easy exchange and upgrades on all Tanishq diamonds at prevailing diamond rates making it a far more memorable shopping experience. There is also no compromise on quality and customers can rest assured that all diamonds in a piece of Tanishq jewellery are of the same colour and clarity band. Unlike a lot of synthetic lab-made diamonds, Tanishq diamonds are 100% natural and are sourced ethically and conflict-free, appealing to the growing number of ethical consumers. All Tanishq diamonds are 100% caratage-assured, which means there is 0 deviation from the stated number. All coloured gems on Tanishq designs are priced separately and transparently billed.

When it comes to gold, Tanishq only charges for the weight of gold without the weight of stones. The brand also offers 100% exchange value on diamonds, polki, rubies, emeralds, and other precious gemstones. “Each of our stores bears the assurance of the TATA group so the customers in the region can rest assured they are getting the very best when they choose Tanishq,” added Singh.

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