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Jewellery brands make the most of Valentine’s Day with online contests, social media engagement and customer love

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9 months ago

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From Damas’s poetic expressions with Kanzi, Seapearls Gold and Diamonds’ ‘You & Me’ to Malabar Gold and Diamonds’ ‘Heart to Heart’, retailers invited customers to celebrate love with jewellery 

UAE: Well-known UAE jewellery brands urged customers to celebrate the season of love with a touch of elegance and sparkling jewellery. Among these prominent brands are Malabar Gold and Diamonds, Jawhara Jewellery, Samra Jewellery, Bafleh Jewellery, Seapearls Gold and Diamonds and Damas, each weaving its unique narrative of customer love.

Welcoming the season of love, Malabar Gold and Diamonds launched the ‘Heart to Heart’ jewellery collection – with more than 200 heart-shaped designs – in 340 showrooms worldwide, and promoted it as the perfect gifting option. 

Jawhara Jewellery presented the ‘My Precious’ Collection, where love is expressed through gold necklaces adorned with natural diamonds, radiating purity and charm. 

Samra Jewellery commemorated the occasion with jewellery pieces that embody innovation, creative vision and superior quality. The ‘Muftah Turath’ collection aimed to unlock hearts on Valentine’s Day, showcasing love in different ways. The brand emphasized that love starts and ends with Turath, featuring enchanting patterns and intricate details in their jewellery creations. Samra Jewellery invited customers to discover love with its jewellery.

Bafleh Jewellery offered an exclusive gold jewellery collection for a bright Valentine’s Day. Customers in the UAE could enjoy free delivery on all orders, along with a complimentary gold pendant on every Valentine’s diamond collection purchase. The brand has evolved from being a wholesale jewellery company to an icon in the market, dealing in 18K, 21K, and 22K gold, and diamond jewelry. 

Damas invited customers to celebrate Valentine’s Day with the Kanzi collection. Elegance became the poetic expression of deep emotions, offering a choice between Raspberry Rhodolite, Orange Citrine or Purple Amethyst adorned pieces. The brand’s gifting guide provided insights on selecting jewellery touted to be the symphony of love and gemstones.

Seapearls Gold and Diamonds introduced the ‘You & Me Collection’. The brand went a step further by offering a 1gram gold coin for every OMR 200 spent on diamond jewellery and 1/2 gram gold coin for every OMR 100 spent by customers in a limited period. 

To engage customers, a captivating contest is underway on Instagram and Facebook, offering a chance to win a diamond pendant by simply tagging friends, following the brand’s social media pages, and commenting on the Seapearls Valentine’s Day Collection. 

Be it through online contests, social media engagement, or tempting deals, these brands ensured that love is not just expressed but celebrated with elegant, luxurious jewellery.   

By Bushra Satkhed

Retail Jeweller World Exclusive 

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