Kalyan Jewellers returns to D/OOH advertising in UAE 

The campaign visuals focus on showcasing the new collection worn by Kriti Sanon and Kalyani Priyadarshan in different shots appearing along with the brand’s logo 

Dubai: A D/OOH campaign was launched by Kalyan Jewellers in the UAE to promote its latest jewellery collection. The brand featured many ambassadors on OOH scene in Dubai and Sharjah using digital screens and uni-poles OOH formats, this campaign was launched during the second week of May 2024, following the brand’s previous OOH activity in 2020, long time away but back with a fascinating campaign and collection to its clients. 

The campaign visuals are simple yet captivating, focusing on showcasing the new collection worn by the ambassadors such as Kriti Sanon and Kalyani Priyadarshan in different shots appearing along with the brand’s logo. 

Kalyan Jewellers reported a successful Q4 FY24 with revenue surging 34% to Rs 4534.93 crore. Profit after tax nearly doubled year-over-year to Rs 137.49 crore. The Middle East, a growing market for Kalyan Jewellers, saw a 14% revenue increase to Rs 624 crore and a 76% PAT jump to Rs 9.9 crore. While representing a smaller portion of total revenue, the Middle East is a bright spot for Kalyan Jewellers’ future.

The jewellery giant has increased frequency of promotional campaigns back home too with Nimah campaign being their recent partaking. The campaign commercial showcases Rashmika and Kalyani, adorned in exquisite pieces from the Nimah collection, exploring the intricate architecture and sacred spaces of the temple. Their expressions convey a sense of awe and appreciation for the rich heritage embodied by the collection. 

The commercial showcases Rashmika and Kalyani, adorned in exquisite pieces from the Nimah collection, exploring the intricate architecture and sacred spaces of the temple. The ad aims focus on a traditional setting and the exquisite craftsmanship of the Nimah jewellery. 

Courtesy: Retail Jeweller ME News