Bafleh Jewellery founder Ramesh Vora discusses solitaire retail solutions 

The veteran jeweller recommends emphasis on buyback, design and jewellery care to maintain competitivity 

Dubai – From its humble beginnings on the mezzanine floor of Dubai Gold Souq in 1992, Bafleh Jewellery has grown to become a leading brand in the region and beyond. The company’s rise to prominence is attributed to its superior craftsmanship and quality. Ramesh Vora, co-founder of Bafleh Jewellery, spoke to the media about the braind’s successful solitaire retail experience and rare insights for end-consumers and fellow industry as well. 

“Superior craftsmanship and quality are at the heart of our success,” said Ramesh Vora of Bafleh Jewellery. “We ensure that our jewellery is sourced from reputable suppliers worldwide, and our in-house team continually innovates with modern designs.” 

For those looking to purchase diamond jewellery, Ramesh offers valuable tips: “When buying a diamond solitaire, it’s essential to look for authentic third-party certification such as GIA, IGI, or HRD. These institutions are globally recognized and adhere to stringent quality standards. Additionally, it’s crucial to set a budget and research to understand what your money can buy. For instance, a one-carat round-shape diamond with VS1 clarity and G color GIA Certified diamond typically ranges from Dh13,500 to 17,000.” 

Ramesh also highlights the importance of understanding various factors that influence diamond pricing. “Apart from clarity and colour, aspects such as cut, polish, and symmetry play significant roles. Therefore, buying solitaires from a trusted and knowledgeable jeweller who can guide you properly is vital.” 

On current trends, Ramesh notes that solitaires, diamond jewellery with coloured stones, and enamel-coloured diamond jewellery are particularly popular. Regarding CVD and lab-grown diamonds, he advises caution: “Lab-grown diamonds have no exchange or buyback value beyond the shop from which they were bought. In contrast, natural diamonds always have buyers worldwide. At Bafleh, we buy or exchange solitaires with international certificates, even if not purchased from us.” 

Ramesh reassures customers about the resale value of diamonds, stating, “Natural diamonds are forever, as is their resale value. Nowadays, comparing diamond prices, especially certified solitaires, is straightforward thanks to the Rapaport report. At Bafleh, we offer a 100 percent cash refund within 30 days of purchase for any solitaire or diamond jewellery.” 

To maintain the beauty and value of diamond jewellery, Ramesh recommends regular care: “Take your jewellery to your jeweller every 3 to 6 months for polishing or cleaning. Avoid spraying perfume or beauty oils on it, as chemicals can cause discoloration and damage. Store your jewellery in a dry place at room temperature, away from moisture. Always use a jewellery cleaning cloth and wipe it before storing it after use. Store your diamond jewellery separately from other pieces.” 

Retail Jeweller ME News