Middle-eastern brand Donna Hourani engages on Instagram with emotional customer testimonials  

The brand releases heartwarming reaction clips across its social media 

Dubai: Jewellery is much more than a material possession and its value often extends forever for the wearer. Attesting that fact, Middle Eastern jewellery brand Douna Hourani recently posted a wholesome reel across its social media, sharing heartfelt customer moments.  

The reel, which was compiled from customer submissions, includes recordings of individuals receiving jewellery by the brand from their loved ones. The video shows a glimpse of customers displaying their unfeigned emotions as they receive precious souvenirs. The brand has a significant presence across its social media with over 25k followers on its Instagram page.  

The brand’s intention to further these figures can be derived from their constant engagement posts. It has used similar troops in the past, featuring customer submissions on their page. The facility of international shipping has enabled Douna Hourani to diversify its customer base, which is comprised of people from across the globe. 

With the advent of customer testimonial being standard promotional practice, the need to curate such content becomes significant. It is the responsibility of any progressive jewellery brand to showcase how its products touch people’s hearts, and in this reel, customers, men and women, are seen emotional as they unbox their gifts. These testimonials, all recorded, show the genuine reactions of the brand’s customers of Douna Hourani, and that emotional quotient propels conversions. The brand positions its jewellery to be a viable gifting option successfully in this manner. 

Retail Jeweller ME News