Wide Angle
IIJS Premiere campaign in Abu Dhabi garners enthusiastic response from jewellers
The choice of Dubai as the starting point for this Middle East D2D road show was strategic, given the city’s status as a global hub for luxury goods
Abu Dhabi – IIJS Premiere’s innovative door-to-door campaign in Abu Dhabi has sparked widespread excitement among the city’s jewellery community, reinforcing the event’s status as a global leader in the jewellery trade. Over the course of the campaign, IIJS representatives made personalized visits to 55 jewellers across Abu Dhabi’s bustling jewellery markets.
These visits provided exclusive previews of upcoming trends, cutting-edge innovations, and unique offerings set to debut at the world’s largest jewellery trade event. The face-to-face interactions facilitated deep engagement, allowing jewellers to forge direct connections with industry luminaries and exhibitors.
The initiative has garnered effusive praise from local jewellers, who lauded the opportunity to gain insider insights into IIJS’s forthcoming offerings. This enthusiastic feedback has translated into a notable surge in registrations for the upcoming IIJS event, with many jewellers already making plans to attend.
The delegation recently concluded campaigning in Dubai. The IIJS Premiere door-to-door campaign targeted the Deira Gold Souk in Dubai, engaging 29 prominent jewellery retailers. By inviting retailers and wholesalers to IIJS, phase one of the campaign aimed to forge new business relationships in the Middle East market and expand the reach of Indian manufacturers and exporters.
The choice of Dubai as the starting point for this Middle East D2D road show was strategic, given the city’s status as a global hub for luxury goods and a melting pot of diverse cultures.
The promotion of IIJS Premiere 2024 has been robust, encompassing door-to-door visits not only across various parts of India but also internationally. This personalized outreach aims to engage retailers directly, inviting them to partake in the event’s offerings and networking opportunities.
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