Mouawad undergoes rebranding with new ‘Sun on the Seven Wonders’ collection 

The first reveal of the collection took place at the Doha Jewellery and Watch Exhibition 2024, where Mouawad showcased the Machu Picchu-inspired white and yellow gold bangle and earrings adorned with diamonds 
 

Dubai: Luxury heritage brand Mouawad has unveiled a major rebranding initiative, launching the highly anticipated “Sun on the Seven Wonders” collection. This move marks a significant chapter in the brand’s storied history, which dates back to 1890 and is renowned for its exceptional craftsmanship and innovative design. 

The “Sun on the Seven Wonders” collection captures the essence of these iconic landmarks, with each piece designed to echo the radiant splendor of the sun’s rays. The collection features exquisite designs that showcase Mouawad’s mastery in blending artistry with innovation, incorporating yellow diamonds at the heart of each creation to symbolize the sun’s vital role in enhancing our appreciation of these wonders. 

The first reveal of the collection took place at the 2024 Doha Jewellery and Watch Exhibition, where Mouawad showcased the Machu Picchu-inspired white and yellow gold bangle and earrings adorned with diamonds. These pieces reflect the intricate beauty of the ancient Incan marvel, with each diamond meticulously hand-set to mirror the precision of Machu Picchu’s design. 

Fred Mouawad, fourth-generation co-guardian of the House, expressed enthusiasm about the rebranding and the collection. “With this innovative approach, Mouawad aims to captivate audiences with exclusive releases that reveal new dimensions of beauty and creativity,” he said. “Each piece promises to leave a lasting impression, evoking a sense of wonder and admiration.” 

The collection’s second chapter was unveiled at Mouawad’s new London boutique on June 20, 2024, located within The Peninsula London hotel. This installment pays tribute to the grandeur of the ancient Roman Colosseum, with designs reflecting the strength and endurance of this iconic structure. Surrounding each central yellow diamond are brilliant white diamonds that capture and reflect light, echoing the architectural marvel of the Colosseum. 

“Mouawad’s Colosseum pieces honor the remarkable feats of ancient architecture and the enduring legacy of the Roman Empire,” Fred Mouawad added. “We are proud to present this collection, which illuminates our rich history and the timeless elegance of our designs.” 

As Mouawad embarks on this exciting new phase, the brand continues to solidify its position as a pioneer in haute joaillerie, blending tradition with forward-thinking innovation in the world of fine jewellery. 

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