Middle East jewellery brand Yeprem shines on the cover of Netflix series ‘Emily in Paris’  

Collaboration with Hollywood A-lister, Lilly Collins, is certainly a feat for the brand as it raises the potential of enticing a completely alien customer base 

Beirut – Lebanese jewellery brand Yeprem recently found itself on the cover of the fan –favourite Netflix series, ‘Emily in Paris’. The show, surrounded with organic hype, runs into its 4th season. Yeprem looks to leverage the popularity of the show to increase brand visibility on a substantial scale.  

In a recently released poster of the show, lead actor Lily Collins can be seen sporting an exquisite diamond ring from the house of Yeprem. This collaboration with Netflix marks the brand’s 60^th anniversary.  

The brand has also confirmed that their avant-garde jewellery will feature in various frames throughout the season setting it apart from the other mundane routine collaborations. The move is expected to be instrumental for the brand as the show has a huge international audience which would ideally result in global exposure.  

The brand has a significant social media presence with over 157k Instagram followers. Its analytics point out encouraging signs as its follower count comprises a huge foreign audience. This particular carousal post also managed to garner more than 600 likes and 17 comments. The post stands out owing to its aesthetic animation-style drawing inspiration from the imagery present in the series. 

Collaboration with Hollywood A-lister, Lilly Collins, is certainly a feat for the brand as it raises the potential of enticing a completely alien customer base. 

Retail Jeweller ME News