Pasquale Bruni taps Saudi Arabia-based model Georgina Rodriguez to lead its Gulf campaign

The Italian luxury jeweller’s campaign starts from Sindalah in Saudi Arabia, and will extend to key regions including Qatar, Kuwait, Bahrain and the United Arab Emirates

Dubai: In a strategic move to expand its presence in the Middle East, Italian luxury jeweller Pasquale Bruni has launched a Gulf-focused marketing campaign, appointing Saudi Arabia-based Argentine model Georgina Rodriguez as its brand ambassador.

The campaign is tailored to Gulf markets, with an initial focus on Sindalah in Saudi Arabia, before extending to key regions including Qatar, Kuwait, Bahrain and the United Arab Emirates.

According to the Arab News, Eugenia Bruni, the brand’s creative director, expressed her admiration for Rodriguez, stating, “Georgina captivated us from the very beginning. Her charisma, heartfelt passion and authentic spirit reflect the values of our brand.” Bruni further added that Rodriguez embodies the elegance and emotion that Pasquale Bruni’s jewellery aims to evoke, making her a fitting representative of the label.

For the Gulf campaign photoshoot, Rodriguez showcases a range of Pasquale Bruni’s signature collections, such as the Giardini Segreti Green Soul necklace, which features emeralds and white diamonds, along with the Aleluià and Heart to Earth collections.

Pasquale Bruni entered the Middle Eastern market with its first boutique in Riyadh in November 2023. The brand also operates a boutique in Doha and has established a pop-up store in Kuwait. Additionally, the brand extends its retail presence through shop-in-shop outlets, partnering with Ahmed Seddiqi & Sons in Dubai and Asia Jewellers in Bahrain.

Founded in Valenza, Italy in 1968, the brand has built a strong reputation for its high jewellery and gemstone collections, positioning itself as a leading player in the global luxury market. The collaboration with Rodriguez is a key component of the brand’s strategy to deepen its footprint in the Gulf region and connect with its affluent clientele.

Retail Jeweller ME News