Alfardan Jewellery announced as event feature partner for Jewellery & Watch Show Abu Dhabi 2024 

 At JWS 2024, Alfardan Jewellery will debut Forever Chains, allowing attendees to customize their own jewellery with unique charm 

Abu Dhabi: The Jewellery & Watch Show Abu Dhabi (JWS) has revealed Alfardan Jewellery as its Event Feature Partner for the 31st edition of the prestigious event, set to take place from November 13 to 17 at the Abu Dhabi National Exhibition Centre. 

During the event, attendees will have the exclusive opportunity to experience the debut of Forever Chains by Alfardan Jewellery. This interactive experience allows guests to design their own jewellery, offering a selection of chain styles and colours, which can be further customised with unique charms. 
 
Ghada Hussain Alfardan, Vice President & CEO of Alfardan Jewellery UAE, expressed her excitement about the partnership: “We are honoured to be a featured partner of JWS 2024. Our participation underscores our commitment to the jewellery and watch industry in the Middle East. At Alfardan Jewellery, we have always balanced our rich family heritage with a forward-thinking approach to innovation. JWS offers the perfect platform for us to share our legacy and vision with a global audience.” 

JWS Abu Dhabi has become a key event for the jewellery industry, providing a dynamic space for both established and emerging brands to connect with a refined and knowledgeable audience. 

May Ismail, Senior Event Manager at RX-ME, organiser of the event, added: “We are thrilled to welcome Alfardan Jewellery as a feature partner. Their legacy of craftsmanship and innovation aligns perfectly with the values of JWS, and their participation will elevate the event, offering visitors a chance to engage with one of the region’s most respected jewellery houses.” 

The 31st edition of JWS promises to be a major gathering for jewellery enthusiasts, collectors, and industry professionals, offering an exclusive preview of luxury jewellery collections and the latest trends. 

Founded in 1954 by Ibrahim Alfardan, Alfardan Jewellery has built a reputation for quality and craftsmanship that has been trusted by generations. Known for its discerning selection of pearls and precious stones, the brand has become a key player in the luxury jewellery market in Qatar and the broader region. 

The company is also renowned for its exclusive brand, Noudar, created by Noor Alfardan, the daughter of the company’s president. Drawing inspiration from traditional Arabic heritage and modern design, Noudar jewellery blends the beauty of Arabian culture with contemporary aesthetics, influenced by the intricate patterns of Omani mosaics and henna. 

In addition to its own collections, Alfardan Jewellery offers an array of international luxury brands, including Dolce & Gabbana, Luvor, Araya, and Colette, further solidifying its standing in the high-end jewellery market. 

Retail Jeweller ME News