Almuftah Jewellery amplifies Movado’s Bold Quest campaign with Sidharth Malhotra

Doha-based retailer leverages Bollywood star’s appeal to showcase Movado’s Bold Quest watch, targeting younger, style-conscious consumers

Doha: Almuftah Jewellery has strategically highlighted Movado’s social media campaign featuring Bollywood actor Sidharth Malhotra as the face of the Men’s Bold Quest watch. As a key retailer of luxury watch brands, the jeweller seeks to blend contemporary sophistication with its established tradition of craftsmanship.

The Movado Bold Quest watch stands out with its sleek 40mm sunray dial, adorned with the brand’s iconic dot at 12 o’clock. Its minimalist all-black design, punctuated by bold gold accents, positions the timepiece as an essential accessory for individuals who appreciate adventure and style.

Movado’s campaign video captures Malhotra’s charismatic presence, artfully showcasing the watch’s refined design. Through this collaboration, Almuftah Jewellery emphasises the Bold Quest’s dual narrative: a precision timepiece and a bold fashion statement.

The brand’s Instagram handle features complementary visuals that underscore the watch’s striking appearance, aligning with its aspirational branding. This strategic approach aims to expand appeal among younger, style-conscious consumers while maintaining the brand’s heritage of quality and reliability.

The collaboration reflects Almuftah Jewellery’s commitment to evolving with market trends and consumer preferences, while preserving the

excellence that has defined its legacy since 1984. The campaign positions the Movado Bold Quest as a symbol of ambition, elegance, and modern luxury.

Established in Doha, the brand has transformed from a fine jewellery and luxury watch retailer to a major industry player. The addition of a jewellery and watch repair workshop in 1998 marked a significant milestone in its expansion journey.

Retail Jeweller Middle East