French jewellery brand Boucheron’s latest ‘Gates of Wonders’ festive campaign features Saudi actress Mila Al Zahrani

The collection featured in the video has standout pieces like the Serpent Bohème Solarité necklace in yellow gold with diamonds and an array of XL and multi-patterned rings, showcasing signature diamond drop motifs

Paris: Just in time for the festive season, Boucheron unveiled its year-end campaign, Gate of Wonders, featuring Saudi actress Mila Al Zahrani, alongside model and television presenter Alexa Chung and South Korean actress Han So-Hee.

In the campaign, each ambassador represents a signature line, with Mila highlighting the ‘Serpent Bohème’ collection. The collection features standout pieces like the Serpent Bohème Solarité necklace in yellow gold with diamonds and an array of XL and multi-patterned rings, showcasing signature diamond drop motifs.

Adding a modern twist to her festive look, Mila led the campaign video in a black blazer-turned-dress adorned with bejewelled shoulder details. The ensemble was elevated with monochrome white diamond-studded earrings, pendants, and necklaces from the brand’s Quatre Radiant Edition, serving a bold and refined aesthetic.

This year, Boucheron also celebrated the 20th anniversary of its Quatre collection by appointing four regional icons to represent its legacy: Amina Muaddi, Dana Hourani, Dilan Çiçek Deniz, and Mila Al Zahrani.

Retail Jeweller ME News