Dubai’s Etika Jewels enters kids’ jewellery market with personalised collection featuring 18k gold and lab-grown diamonds

With prices starting at 990 AED, the adjustable designs can be personalised with engravings, making them ideal for milestones. This launch reinforces the brand’s commitment to sustainable jewellery and expands its offerings to cater to younger customers.

Dubai: Dubai-based jewellery brand Etika Jewels has launched its latest offering—a Kids Collection that combines 18k gold with lab-grown diamonds. Designed to cater to children, the collection highlights the brand’s focus on sustainability and ethical practices.

The collection includes designs such as teddy bear necklaces, moon-shaped earrings, and heart bracelets. Adjustable sizing ensures these items can be used over time, making them practical and lasting.

Basma Chaieri, Founder of Etika Jewels, stated, “Jewellery for children should capture the magic of their world while upholding the values of quality and responsibility. Our Kids Collection is a heartfelt tribute to childhood’s joy and innocence, designed to be cherished for years to come.”

The collection aligns with Etika Jewels’ emphasis on sustainability, using lab-grown diamonds and 18k gold. These materials meet industry standards for quality and durability while promoting responsible production practices.

Customers can personalise pieces with engravings, such as names or initials, to create unique gifts. Prices for the collection start at 990 AED, offering options for various occasions, including birthdays and milestones.

Etika Jewels was founded with a single objective, to offer consumers an ethical and mindful alternative in diamond and gold jewellery. The brand offers only lab-grown diamonds and responsibly crafted precious stones. Committed to conscious luxury, Etika Jewels ensures every piece is free from conflict, child labour, and unsafe working conditions. From sustainable designs to eco-friendly packaging, Etika Jewels aims to create positive change—one stone at a time.

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