Mukhi Sisters turn jewellery into personal narratives with client stories in #MukhiMoments 

#MukhiMoments, is a campaign that invites clients to share the personal significance of their pieces from the brand. With an emphasis on storytelling and engagement, the brand is strengthening its connection with its clientele 

Beirut: Jewellery is known to have memories, feelings, and individual meaning attached to it. Mukhi Sisters, a brand that combines heritage and current designs together, most certainly fulfils this ideology, because the jewellery in themselves is not only made professionally but with careful understanding of the fact that these adornments then become a very special part of people’s lives. 
 
Apart from personal modifications, Mukhi Sisters has cultivated a community of storytellers with clients sharing the way they wear and style their MS pieces. They invite clients to share their personal jewellery moments through #MukhiMoments, where individual stories are brought to life.

This campaign enables individuals to commemorate the emotional significance of their jewellery, whether it is a necklace that represents a family heritage, a bracelet that signifies an accomplishment, or a ring that symbolises a personal vow. One such story is of Tara Saliba Haddad, an equestrian who was attracted to the Mukhi Sisters’ Harmony Guard maxi necklace. 
 
The necklace comprised a horseshoe with a snakeskin pattern, representing strength and equilibrium. Being an equestrian, the horseshoe was something that naturally appealed to Tara, and the Mukhi Sisters collaborated with Tara in customising the necklace so that it would be unique to her. They reversed the direction of the horseshoe and added it to a chain gifted to her by her grandmother. The customisation transformed the piece into something even more meaningful, as it carries a deeply personal connection to her family, making it a keepsake that will be cherished for years to come. This is the crux of the Mukhi Sisters experience. Their jewellery is not merely about looks; it is about designing pieces that are meaningful to the individual. Whether it is through personalisations such as Tara’s or merely discovering the ideal design that resonates with an individual’s journey, Mukhi Sisters recognises that jewellery is a reflection of identity. Every piece has a story to tell, one that is unique to the wearer’s personality, memories, and feelings. With their #MukhiMoments initiative, Mukhi Sisters is posing itself as something beyond a jewellery company; for it is building a culture where jewellery is an extension of oneself. 
 
Their drive to craft meaningful jewellery is reflected not only through their creations but also through their dedication to personalized service, for the Mukhi Sisters make sure each piece has an interesting tale to tell. 
 
They extend an invitation to everyone to join their journey, to become part of their Mukhi Moments, and to celebrate how Mukhi jewellery transcends from a mere ornament to a precious keepsake. 

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