VMAR Jewelry and designer Carole Frangieh launch ‘Spread the ❤️’ to support Lebanon autism centre

By bringing about a fusion of art and social advocacy, the brand aims to raise awareness and funds for autism support across the country. The positive response it garnered underscores the growing appetite for purpose-driven luxury

Beirut: In a spectacular evening celebrating creativity and compassion, VMAR Jewelry officially launched its ‘Spread the ❤️’ collection in collaboration with Lebanese designer Carole Frangieh. Hosted at the prestigious National Museum of Beirut, the launch served not only as a showcase of fine design but also as a meaningful act of philanthropy, supporting the National Autism Center (NAC) Lebanon.

The ‘Spread the ❤️’ collection was conceived as more than a line of luxury jewellery—it is a visual and emotional tribute to empathy, inclusion and love. Every piece in the collection features thoughtful design elements that echo the central theme of connection. Hearts, interwoven lines, and vibrant gemstones were used to symbolize the beauty found in diversity and the strength of community.

This initiative is the latest from VMAR Jewelry, a brand founded by Maral Melhem and known for marrying innovation with traditional craftsmanship. Based in Italy, VMAR has made a name for itself by producing contemporary jewellery that combines high-end materials with futuristic flair. With this project, the brand takes a bold step into the world of social impact, channeling its artistry toward advocacy for autism awareness and support.

Designer Carole Frangieh brought her unique creative vision to the collaboration, blending modern aesthetics with a deeply human message. Her designs are a balance of sophistication and symbolism, making each piece in the collection a heartfelt message of solidarity with the autism community.

The launch event drew an impressive crowd of fashion enthusiasts, artists, media figures and supporters of the cause. Guests enjoyed an immersive experience that combined the unveiling of the collection with emotional story-telling, highlighting the mission of NAC and the real-life impact the center has on families across Lebanon.

The event quickly gained attention on social media, with vibrant coverage from outlets like @maglebanon and @beiruting, who shared behind-the-scenes content, interviews and footage from the night. The positive response underscored the growing appetite for purpose-driven luxury and the role fashion can play in driving awareness for important causes. The proceeds from the ‘Spread the ❤️’ collection will directly benefit NAC’s efforts to expand access to education, therapy and resources for individuals with autism.

Retail Jeweller ME News