Jawhara marks historic milestone with three store launches in a single day across UAE 

Jawhara Jewellery has opened three new stores Dubai and Abu Dhabi on 23 April 2025, adding to its 300+ global network reflecting the brand’s strategy to target high-footfall zones, deliver direct access to its natural jewellery collections

Dubai: Jawhara Jewellery marked a significant milestone in its regional expansion with the simultaneous launch of three new stores across the United Arab Emirates on 23 April 2025. The stores are located at Gold Souk’s Joel Plaza in Dubai, Nad Al Sheba Mall by Nakheel in Dubai, and Madinati Mall in Abu Dhabi. 

This expansion is part of the brand’s broader strategy to strengthen its presence in high-potential markets and bring its retail network closer to customers in key catchment areas. Jawhara continues to prioritise locations that align with customer demographics and commercial footfall, enabling consistent access to its product offerings and services. 

Founded in 1907, Jawhara Jewellery traces its origins to the Abdullah family, whose longstanding involvement in jewellery craftsmanship and trading has contributed to the development of the jewellery industry in the region. Today, the company operates more than 300 stores in 12 countries, and the latest openings reinforce its ongoing focus on growth through targeted retail investments. 

The newly launched outlets follow the company’s established retail format and feature curated collections of gold and diamond jewellery. Jawhara continues to focus on natural diamonds that are certified by international laboratories. All gold jewellery is backed by a lifetime guarantee, which has become a standard offering across all of Jawhara’s branches.

Commenting on the expansion, Tawheed Abdullah, CEO of Jawhara Jewellery, stated, “At Jawhara, every expansion represents a renewed message of trust to our valued customers. We take great pride in this achievement, as it reflects the enduring relationship we’ve nurtured with our customers over generations.” 

The three new stores are expected to support Jawhara’s regional growth plans while reinforcing customer engagement through direct access to its products. These openings are also aligned with the company’s retail rollout calendar for 2025, which includes further expansion within the UAE and select markets across the GCC. 

Jawhara’s current store network includes outlets in both standalone and mall-based formats, with product offerings tailored to local market preferences. The company has maintained its focus on traditional and contemporary designs across its portfolio, targeting a wide range of customer segments. 

“The simultaneous opening of three branches is a strategic move that reflects our agility and ambition as a brand. We are constantly evolving to meet the expectations of a new generation of customers, while staying true to our heritage of excellence in natural fine jewellery,” said Tamjid Abdullah, Deputy CEO of Jawhara Jewellery while talking about brand’s strategy, innovation, and its vision for the future. 

The brand’s long-standing emphasis on natural jewellery, backed by certifications and guarantees, continues to define its market positioning. With these new store openings, Jawhara aims to build on existing customer relationships while reaching new audiences in emerging residential and commercial zones. 

The company has indicated plans for further retail expansion later this year, signalling continued investment in physical retail as a key growth driver in the region’s jewellery sector. 

Retail Jeweller ME News