Nishka Momentous Jewellery strengthens UAE presence with its largest store in Musaffah  

The launch reflects the brand’s long-term vision for UAE market leadership, with value-driven pricing, exclusive designs, and a focus on scaling global operations through strategic regional expansion 

Abu Dhabi: Nishka Momentous Jewellery has marked a major milestone in its international expansion strategy with the launch of its largest showroom to date in Musaffah, Abu Dhabi. This development reflects the brand’s focused push into the UAE market—one of the most dynamic and jewellery-conscious retail environments in the region. 

The newly launched showroom, inaugurated on 25 April 2025 in the presence of film actress Samantha Ruth Prabhu, is positioned as one of the largest in Musaffah. It showcases an extensive collection of gold, diamond, and contemporary pieces designed to cater to a wide and discerning clientele. This expansion aligns with Nishka’s wider vision of establishing 100 showrooms globally in the coming years. 

To drive footfall and build customer loyalty from day one, Nishka has introduced a robust promotional campaign. This includes a 1 KG gold giveaway to multiple winners, a guaranteed gold coin on every purchase above AED 2,000, and a grand prize draw of 200g of gold. These launch offers will run through to 1 June 2025, supported by value-added incentives such as gifts and exclusive collection previews. 

For the trade, Nishka’s move signals a strategic alignment with the UAE’s evolving consumer behaviour. The emphasis on variety, value pricing, and in-store experience positions Nishka competitively among both legacy and emerging jewellery retailers. 

Speaking at the launch, Chairman Nishin Thaslim C M, Managing Director Rizwan Shiras C M, and Co-Chairman V A Hassan (also Chairman of SBK Real Estate & Flora Hotels) outlined Nishka’s roadmap for global scalability while maintaining quality benchmarks and customer-centric retail practices. 

With this flagship opening, Nishka Momentous Jewellery not only strengthens its footprint in the UAE but also reinforces Abu Dhabi’s growing stature as a premium jewellery retail hub. The brand’s commitment to accessible luxury, trust-based transactions, and trend-responsive collections is expected to make it a significant player in the regional retail ecosystem. 

Retail Jeweller ME News