Majorel Atelier shines on Kuwait with minimalistic, one of a kind pieces

Contemporary fine jewellery label, Majorel Atelier, founded by the talented Linda Darahim, who has over 11 years of work experience as a specialist in fine jewellery, fashion and watches, has created a storm in Kuwat.

Linda created Majore Atelier as a label that encapsulates her passion and love for minimalism and one-of-a-kind designs. 

Designed by the finest, experienced craftsmen by hand in Kuwait, each one of the Majorel Atelier jewellery pieces demonstrates technical expertise, immaculate understanding of detailing and material demonstration. True to its name, the French word for a workshop or studio of a professional artist, Majorel Atelier symbolises the finest in the world of contemporary jewellery.

The offering

It uses the tagline: “Second Skin Jewelry in 18k Gold”, speaking about the perfect piece of jewellery being one you never want to take off.Classic styles are updated with contemporary sensibility, and each piece of hand-crafted gold jewellery is finished with a modern silhouette.

The timeless pieces are filled with meaning, and the brand believes that the most precious jewelry has a story, which is why Majorel Atelier tells the story ofyour life and love.

“Our distinctive designs allow you to build a jewelry collection true to your individual style. Choosethe letters that honour the people you love, and accent your look with sleek, polished gold.Delicate yet striking, our jewelry strikes a careful balance between understated luxury andconversation-starting design,” said Darahim.

Celebrating Family, Celebrating Craft

The brand name speaks of what matters most: beauty, family and craft.Majorel is the brand’s homage to the designer’s Moroccan mother and her love for the Majorelle Gardensof Marrakesh. These incredible botanical gardens are synonymous with art and fashion.Each one of the pieces is handmade in Kuwait by master craftspeople, using 18Kgold, set withhand-sourced gemstones and diamonds.

The brand uses the French word “atelier” – the workshop or studio of an artist – to reflect the high standard ofartistry and craftmanship found in the jewelry.

How it all started

While pregnant, Linda Darahim dreamed of a piece of gold jewellery to honour her daughter. Thepiece she designed birthed the brand’s signature Cocoon collection; Arabic lettering imbued with contemporary flair.

Born and raised in Paris, Darahim enjoyed a long career in PR, Buying and Business for the luxury sector. Armed with an eye for design and the experience to bring her vision to life, Linda launched Majorel Atelier in March of 2019. Drawing influence from minimalist design and architecture, Darahim offers a fresh take on fine jewellry. She is inspired by people, and how we celebrate the individuals and memories wetreasure most. The result is sophisticated gold jewelry both modern and meaningful.

Courtesy: Retail Jeweller World News