A decade of home: Staying ahead in the game

Manufacturers, retailers and designers — the three pillars of the gem and jewellery industry will need to work on tandem and keep engaging with the customer to drive sales home

As The Retail Jeweller World Dubai Forum and Awards marked its niche on the shores of the city of gold, bigger and better than the previous version, there was one thought that was buzzing through the esteemed ranks. This was, after all, the first jewellery forum that had graced Dubai since the pandemic shut down everything unceremoniously.

Lined up were panel discussions and sessions that were quite delightfully relevant to the present scenario. True to the spirit, the first session went off in a spark. Called “A decade of home: How will jewellery consumption trend transform in the future and how jewellery designers, manufacturers and retailers should collaborate to enhance consumer experience?”, the session as expertly moderated by Amit Dhamani, CEO and managing director of Dhamani 1969. The panellists were Tamjid Abdulla, deputy CEO of Jawhara Jewellery, Maha Al Sibai, founder and jewellery designer of Maha Al Sibai Jewellery, Tamara Al Shamari, founder and jewellery designer of Taiia Jewellery, Dr Motaz Al Shueibi, owner of Salem Al Shueibi and Colin Shah, chairman of GJEPC and founder and managing director of Kama Schachter.