Akansha Sethi launches new design campaign for buyers and press in the jewellery industry allowing them to paint your own scarf ring or lapel pin

Akansha Sethi, the London based jewellery designer has been continuing to design her new collection and bespoke commissions and has really helped her stay motivated during the current circumstances.

In light of the growing public health concerns around the Covid-19 pandemic and everyone working from home. The joy that she has been getting from painting, has led her to start a new design campaign-paint your own scarf ring or lapel pin. The designs will be sent via email at the start of next week, where people can print out and colour in the design and will have two weeks to send their creation back.

The design has been inspired by the delicate tile work at her ancestral home in India. Once all the designs have been received they will be hand crafted into a beautiful tangible object with hand painted enamel work in a variety of finishes and will be ready for delivery/ collection during London Fashion Week in September.

Akansha commented ‘I am very excited to launch this new design campaign and hopefully make everyone smile during this difficult time. The design itself is very special for me as it represents a pattern, which I have been drawing from a very early age whenever I have visited my grandparents in India. I look forward to see everyone’s creations and hope they enjoy wearing their own creation this fall.’

About Akansha Sethi: 

Akansha Sethi is a London based jewellery designer and artist. Graduating from Goldsmiths, University of London with a first in her final year project ‘The Power of Narrative’ has developed and structured her understanding of design.

Alongside her degree she has spent months in India learning about gemstones and how to hand craft jewellery, which led to the creation of exclusive jewellery pieces for herself and her friends and family in both gold and silver. Taking inspiration from her travels, she always incorporates them in her design, building a personal connection to each piece. Making each jeweled treasure unique.

“I want people to enjoy the experience of wearing an Akansha piece, and for them to wear them every day. That could be for a cocktail party or just casual get together. Jewellery is made to be worn and loved.”

 Growing around her parent’s art consultancy business has directed her entrepreneurial skills and her concept for design. This has helped her to appreciate and understand various art forms. Surrounded by extravagant bejeweled heirlooms from an early age has led Akansha to have a keen eye and passion for jewellery and art. Many of these heirlooms had an incredible story to go with it, either how it was acquired or where it was made, which made them more valuable to her.

“Each artefact had its own story, and every time it was narrated it evolved allowing it to capture the essence of the narrator. I desire to create a contemporary collection of heirlooms, which start to encompass a family’s history or a particular relationship.”

Courtesy: Retail Jeweller India News Service