Al Baqshi Jewelry designs are inspired by Saudi Arabia’s rich heritage and culture: Abdul Mohsen Radhi Al-Baqshi

With factories inside and outside the kingdom, over 30 designers, a vast online presence and multiple branches in the eastern region, more than 10 generations have worked on upholding the legacy of Brand Al Baqshi

Started in 1881 AD, Al-Baqshi Gold and Diamond Company is a pioneer in the jewellery industry of Saudi Arabia. With factories inside and outside the kingdom, more than 10 generations have worked on the process of crafting Al-Baqshi and won awards for creating the finest jewellery. The brand has over 30 designers, out of whom 18 are Saudis and 12 are from outside the kingdom. Al Baqshi also has an online presence as well as branches in the eastern region and Riyadh.

Here are excerpts from a conversation The Retail Jeweller had with Abdul Mohsen Radhi Al-Baqshi, Executive Director, Al Baqshi Jewelry:

How has the legacy brand Al Baqshi Jewelry evolved? How have you evolved with it?

My father’s and my grandfather’s advice to work in this field with passion and look at it as a hobby, not a business, has always helped me grow in this profession. Over the years, I have dealt with my work wholeheartedly without thinking about only minting money from it.We have three registered trademarks: Saffa Al-Baqshi, Al-Baqshi Signature, and Al-Baqshi Special Collection.

What types of stones and metals do you use?

We work with gemstones such as emeralds and sapphires as well as pure gold, diamonds, and natural pearls.

How are your designs unique? What is your brand’s USP?

Al Baqshi’s jewellery designs undergo more than one step of creation. We have a special design team and an executive team in our factories. Each month, we conduct a meeting with the sellers, designers, and implementers to craft our unique pieces of jewellery. The sellers’ task is to fulfill the customer’s request, while the designers read the client’s request while developing the successful idea. We also believe in accepting criticism from our customers and sellers and updating our latest models at their request.

What qualities do you look for in the perfect piece of jewellery?

It is important for us to create our jewellery pieces in the most beautiful, distinctive, and unique manner.

What was the last bit of advice you gave to a customer about jewellery?

When purchasing jewellery, customers should always look for quality and stay away from offers, imitation and lightweight pieces of jewellery.

How have customer preferences evolved? What are the latest trends you see in terms of what customers want?

Over the years, we have witnessed a closeness between manufacturers and consumers. Customers and sellers look for pieces that are soft and comfortable to wear. They also prefer heavyweight jewellery.

Where do you find inspiration?

Most of my designs are inspired by my beloved country, Saudi Arabia, as it is filled with heritage places and meanings.

What’s next for your brand?

Besides opening numerous branches in the kingdom, we participated in several jewellery exhibitions and represented our country with the best designs. Our future plan includes participation in all major international exhibitions.

Written by Bushra Satkhed

Retail Jeweller World Exclusive