Al Fardan unveils Gulf heritage-inspired collection with mother-of-pearl and diamond highlights 

With mother-of-pearl, diamonds, and refined craftsmanship, the brand repositions traditional Arabic aesthetics for the contemporary luxury market, strengthening its appeal among discerning consumers across generations and geographies 

Doha: Al Fardan Jewellery has unveiled a new high-jewellery collection that integrates cultural heritage from the Arabian Gulf with contemporary design sensibilities. The collection underscores the brand’s commitment to preserving regional craftsmanship while appealing to evolving luxury consumer preferences. 

Rooted in traditional Gulf aesthetics, the collection incorporates mother-of-pearl, diamonds, and coloured gemstones—materials historically significant in the region and carefully chosen for their visual and symbolic value. Each element is crafted with precision to balance cultural authenticity with modern appeal. The pieces feature classic Arabic motifs reinterpreted through cleaner, more versatile silhouettes, making them suitable for both ceremonial and everyday use. 

The design direction reflects a broader strategic goal by Al Fardan Jewellery to address the preferences of a multi-generational customer base. While the motifs speak to legacy, the styling and execution are clearly oriented towards contemporary wearability. The new collection is positioned to meet expectations of heritage-conscious consumers who also seek relevance in design and function. 

The collection further showcases Al Fardan’s production capabilities, highlighting its proficiency in combining traditional handcraft techniques with modern jewellery-making innovations. The emphasis on thoughtful material selection, clean detailing, and artisanal finish speaks to the brand’s quality-driven approach and ability to consistently deliver refined high-jewellery offerings. 

With this launch, Al Fardan Jewellery continues to evolve its narrative as a luxury jeweller that is both culturally grounded and globally aware. The brand aims to build relevance among discerning clients not only within the GCC but also in international markets where design narratives with cultural context are gaining increasing traction. This direction supports Al Fardan’s positioning as a house of fine jewellery that actively bridges tradition with contemporary aesthetics. 

The brand’s sustained investment in design innovation, coupled with its legacy-driven ethos, positions it well in a market where luxury buyers are seeking both story and style. The new line serves as an example of how heritage-based brands can successfully engage a modern audience through product relevance without compromising on cultural value. 

About the brand: 
Based in Qatar, Al Fardan Jewellery operates across the GCC with flagship stores in the UAE and Saudi Arabia. The brand specialises in high-jewellery with a focus on heritage, innovation, and luxury. 

Retail Jeweller ME News