Sulaiman Jewellery LLC draws inspiration from Indian and African influences: Qazafi Hussain

With primary focus on gold, the brand offers a wide range of jewellery options in 18-karat, 21-karat and 22-karat, catering to the tastes of local and tourist customers

Dubai: Sulaiman Jewellery LLC, founded in the charming city of Ajman, has a defining feature – its signature designs, which include Indian and African influences. “Rooted in the rich traditions of Indian jewellery design, particularly hailing from regions like Maharashtra and Kolkata, the brand has created signature models cherished by patrons worldwide,” says Qazafi Hussain, Founder, Sulaiman Jewellery LLC. They also offer Kuwaiti, Qatar, Bahrain, and Saudi designs.

With primary focus on gold, the brand offers a wide range of jewellery options in 18-karat, 21-karat and 22-karat, as well as 24-karat gold bullion.

Sulaiman Jewellery LLC caters to diverse customers, which includes both locals and tourists. “Tourists visiting Dubai often seek unique and eye-catching pieces, and they tend to favour 18-karat gold jewellery due to the structural intricacies of the stones and designs that are more prominent than 21-karat pieces. On the other hand, local customers prefer larger and heavier pieces. Locals, particularly those with Indian origin from cities like Kolkata and Bangalore, opt for gold jewellery that weighs 200g-400g,” Muhammad Yousaf, CEO, Sulaiman Jewellery LLC mentions. 

The success of Sulaiman Jewellery LLC has led to its expansion, both within the United Arab Emirates and internationally. “We are excited to set our sights on expanding our presence in other countries. Currently, we’re actively working on opening more stores in Portugal, and we have comprehensive plans for expansion into the promising market of Pakistan. Further, our strong client base in India is significant motivation for us to consider future endeavours in the Indian market as well,” states Rana Binyamin, Chief Financial Officer, Sulaiman Jewellery LLC.

Sulaiman Jewellery LLC, formerly known as Al Sawar Jewellery, has grown since its inception in 1994 to become a leading name in the jewellery and watch industry.  With two factories in Ajman and two showrooms strategically placed in the vibrant city of Dubai, Sulaiman Jewellery LLC caters to a diverse clientele, offering an extensive range of jewellery, including pure gold, white gold, exquisite stones, diamonds and luxury watches.

Written By Bushra Satkhed

Retail Jeweller World Exclusive