Al Zain’s latest campaign pays homage to the richness of the Earth and natural treasures of Arabia

Raw minerals, colorful stones, and precious metals combine harmoniously in the collection’s earrings, rings, bracelets, and necklaces. Celebrating the raw riches of our planet, Al Zain’s latest campaign carries a special message

Bahrain: After launch of the collection ‘Jena’, that took inspiration from timeless geometry and fruits found in Islamic gardens, jewellery retailer Al Zain has come up with a brand new collection. Titled ‘Unearthed Riches’, it is inspired by the richest element of all: our planet. Crafted from 21 karat gold, it serves as a tribute to the earth’s riches and the natural treasures of Arabia.

It celebrates the harmonious co-existence of raw minerals, vibrant stones and precious metals, with each piece meticulously handcrafted by Al Zain’s skilled artisans.

Shot against the majestic Al-Qarah mountain in Saudi Arabia, Unearthed Riches comes alive in the campaign’s photoshoot. Styled with earthy ensembles, braided hairdos and traditional, tribal-inspired beauty looks, the campaign boasts the perfect blend of the past and the present in the collection.

Carved with intricate patterns and embedded with sparkling precious stones, each jewellery piece tells a tale of Mother Nature’s beauty. While 21 karat gold jewellery has always been a symbol of tradition, Al Zain’s latest collection offers younger jewellery enthusiasts the opportunity to celebrate cultural heritage through a contemporary expression.

Founded in the Kingdom of Bahrain in 1930, Al Zain has established itself as a leading design house, manufacturer and retailer of fine jewellery. Season after season, collection after collection, the jewellery house has proven its dedication towards unparalleled craftsmanship, and its vision to support and celebrate Arabian heritage. Al Zain currently has 13 retail locations spread across Kuwait, Dubai, Doha, Abu Dhabi, Riyadh and other major cities.

Courtesy: Vogue Arabia