Beirut-based fashion designer Krikor Jabotian enters jewellery market with couture-inspired line based on family heritage

The line reflects his couture sensibility and family’s artisanal heritage and is positioned for high-end retail and offers design continuity across product categories, aimed at expanding the brand’s footprint within the global luxury accessories market 

Beirut: Beirut-based designer Krikor Jabotian has formally entered the fine jewellery segment with a debut collection that draws from his couture design language and longstanding family heritage in the jewellery trade. Known for his sculptural garments and precision-driven couture, Jabotian brings the same level of discipline and structural finesse to his new jewellery line, marking a strategic extension of his brand into the high-end accessories category. 

The move into fine jewellery is not a departure but an expansion rooted in personal legacy. The collection pays homage to Jabotian’s father, a master jeweller whose meticulous approach to craft influenced the designer’s aesthetic foundation. In this context, the new collection serves as both a tribute and a continuation of a generational skill set, aligning with current market preferences for heritage-informed and narrative-led luxury products. 

Jabotian’s debut jewellery line applies his couture principles—particularly in form, proportion, and finish—to gold and gemstone materials. While his garments are known for their structural fluidity, the jewellery captures a similar visual rhythm in miniature form. The result is a curated range of pieces that balance artistic intent with commercial utility. Each design is engineered for both visual impact and practical wearability, with an emphasis on long-term relevance in the luxury segment. 

Targeted at the high-end market, the collection is expected to appeal to both existing couture clients and a wider luxury consumer base. With clean lines and a restrained material palette, the pieces reflect a considered approach to design, emphasising technique and composition over ornamentation. These attributes align the brand with global trends in fine jewellery, particularly the demand for products that carry both design value and manufacturing integrity. 

This category expansion comes at a time when many couture brands are exploring adjacent product verticals as a way to diversify revenue streams and strengthen brand identity. For Jabotian, the jewellery launch offers a commercially viable way to build on his existing client base while introducing a product line that is both scalable and aligned with his core brand values. The collection has been developed with an eye on long-term brand building, ensuring that each piece reflects the house’s broader creative direction. 

The entry into jewellery signals a deliberate brand evolution rather than a seasonal experiment. Jabotian’s direct connection to the trade, through both familial lineage and his own design discipline, provides the foundation for this next phase. With this launch, the brand positions itself as a multidimensional luxury house capable of delivering consistent design language across categories while maintaining artisanal quality at its core. 

Atelier Krikor Jabotian’s Fine Jewelry line is an elegant offshoot of the fashion house, translating its signature couture aesthetics into precious metals and stones. This debut marks a seamless extension of the brand’s design language into the world of fine jewellery.

Retail Jeweller ME News