Bhima’s Super Woman programme expands to include Toastmasters Club for women’s skill development 

Bhima Super Woman Toastmasters Club, is a new initiative under its Super Woman programme, offering women in the UAE structured training in leadership and communication. 

Dubai: Bhima Jewellers Middle East has launched the Bhima Super Woman Toastmasters Club in the UAE, expanding its long-standing women’s empowerment initiative, the Bhima Super Woman programme. The newly introduced Toastmasters Club aims to provide women across the region with structured opportunities to develop leadership and communication skills. 

The launch event brought together professionals and finalists from past seasons of the Super Woman programme, along with community leaders and changemakers. The initiative aligns with Bhima’s commitment to corporate social responsibility and reflects its strategic focus on community engagement and customer loyalty. 

The Bhima Super Woman programme was introduced to recognise and train women who have made meaningful contributions to society, often without public recognition. Since its inception, it has seen three successful seasons, offering curated modules on financial literacy, mental and physical wellness, and presentation skills. The Toastmasters Club is positioned as an extension of this curriculum, offering a structured, peer-supported setting for women to develop public speaking and leadership capabilities. 

Participants in the new Toastmasters Club will benefit from the globally established Toastmasters format, known for enabling members to practise communication techniques, receive constructive feedback, and progress through leadership roles in a collaborative setting. The sessions are designed to boost confidence and support women in applying these skills both personally and professionally. 

Bhima Jewellers views this initiative as both a social contribution and a brand strategy. By investing in women’s skill development, the brand reinforces its positioning in the competitive Middle East jewellery market, where community alignment and customer trust are key differentiators. The Toastmasters Club has already garnered attention in regional media, contributing to brand visibility and reinforcing Bhima’s relevance among its diverse customer bases. 

The Bhima Super Woman Toastmasters Club also serves as a platform for alumni from the earlier Super Woman cohorts to stay connected and continue their growth journey, thereby creating a sustained ecosystem of empowered women advocates linked to the brand. 

The initiative is part of Bhima Jewellers’ broader engagement model that integrates business growth with community outreach, aligning with contemporary expectations from brands in the luxury and lifestyle segments. 

About the brand: 
Bhima Jewellers, founded in India, operates over 50 stores across India and 4 stores across Middle East with plans to open 15 new stores with the help of funding across the Gulf region. The brand is known for South Indian bridal gold jewellery and also offers diamond, platinum, and Bengali designs. 

Retail Jeweller ME News