Brand ambassador Kareena Kapoor opens Malabar Gold & Diamonds’ 17th showroom in Abu Dhabi

Spanning 4,000+ sq.ft, the new concept flagship showroom at Hamdan street reflects the brand’s evolved retail philosophy

Abu Dhabi: Malabar Gold & Diamonds has unveiled its new concept flagship showroom at Hamdan Street in Abu Dhabi. The showroom was formally inaugurated by Bollywood actor and brand ambassador Kareena Kapoor Khan, in the presence of Abdul Salam K.P, Vice Chairman of Malabar Group; Shamlal Ahamed, MD-International Operations, Malabar Gold & Diamonds; Nishad AK, Malabar Group Executive Director; Shaji Kakkodi, Malabar Group Chief Digital Officer; Ranjith KV, Regional Head-UAE; Nijaz EM, Zonal Head-Abu Dhabi and other top functionaries of the Malabar Group, customers and well-wishers.

Kareena Kapoor Khan’s appearance drew large crowds to Hamdan Street. The event featured an exclusive high tea, allowing guests to interact with the star and experience the brand’s ethos firsthand.

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The newly launched outlet marks Malabar Gold & Diamonds’ 17th showroom in the Abu Dhabi-Al Ain region and its third showroom on Hamdan Street, further strengthening the brand’s footprint in one of the city’s most important jewellery hubs. Designed as the brand’s flagship showroom in Abu Dhabi, the space reflects Malabar Gold & Diamonds’ evolved retail philosophy, offering an immersive jewellery shopping experience through contemporary design, personalized service, and an extensive portfolio of jewellery collections.

Spanning 4,000+ sq.ft, the new showroom at Hamdan street houses over 30,000 designs across 18K & 22K gold, diamond, and precious gemstone jewellery, featuring Malabar Gold & Diamonds’ exclusive brands including Mine, Era, Viraaz, Precia, Ethnix, and Divine. The collections are curated to resonate with global design sensibilities while catering to the diverse tastes of Abu Dhabi’s discerning customers.

Commenting on the occasion, M.P Ahammad, Chairman of Malabar Group, said, “The launch of our flagship concept showroom on Hamdan Street marks a key milestone in Malabar Gold & Diamonds’ growth in Abu Dhabi and the UAE. Guided by trust, transparency and craftsmanship, each new showroom reflects our vision to elevate jewellery retail through innovation, ethical practices, and customer‑first values. Abu Dhabi has been central to our global expansion, and this flagship reaffirms our commitment to sustainable growth and exceptional value as we progress toward becoming the world’s no. 1 jewellery retailer.” Designed to cater to the discerning tastes of jewellery connoisseurs, the new showroom has been thoughtfully equipped with exclusive amenities, including customised jewellery designing facility that allows customers to bring their dream creations to life, along with an exclusive customer lounge designed for a comfortable and personalized shopping experience.

Abdul Salam K.P, Vice Chairman of Malabar Group, commented, “The strong response to our new Hamdan Street flagship is truly encouraging. It reflects the trust customers place in Malabar Gold & Diamonds—for our design excellence as well as our commitment to ethical sourcing, transparent pricing, and sustainable practices. With 17 world‑class showrooms, Abu Dhabi remains a vital market for us, and this successful launch reinforces our belief that long‑term growth is built on integrity, responsibility, and customer confidence.”

In Abu Dhabi, the 17 Malabar Gold & Diamonds showrooms are located at Al Wahda Mall, Mushriff Mall, Mussafah Capital Mall & Shabia, Mazyad Mall, Dalma Mall, Madinat Zayed Shopping Centre, Al Dhannah Mall, Hamdan Street (three showrooms). In Al Ain, the brand has three showrooms. Shamlal Ahamed, Managing Director International Operations, Malabar Gold & Diamonds, said, “Malabar Gold & Diamonds began its Abu Dhabi journey in 2010, and the emirate has since become one of our most important international markets. Its diverse customer base and strong preference for quality and trust make it central to our regional strategy. Our new showroom has been designed around evolving customer expectations and having Kareena Kapoor Khan inaugurate it adds to the significance of the occasion. The Hamdan Street opening also marks our 70th showroom in the UAE, a major milestone in our expansion. As our largest market outside India, the UAE offers immense potential, and we remain committed to growing sustainably and responsibly”.

Founded in 1993, Malabar Gold & Diamonds has steadily expanded its footprint globally, and is ranked the 5th largest jewellery retailer with 420+ showrooms across 14 countries.  

Retail Jeweller ME News