Bridging architectural roots with Emirati heritage, Lana Al Kamal Jewelry crafts a captivating story

From classic to contemporary, the brand offers diverse collections and customizations that cater to varied tastes, constantly innovating with fresh designs to meet evolving preferences 

Lana Al Kamal is on a transformative journey, guided by a passionate vision to create pieces that not only embody sophistication but also celebrate the uniqueness of every individual. With a background rooted in architecture mixed with her Emirati heritage, Lana created her own brand integrating her artistic prowess into the world of fine jewellery. This harmonious blend of contemporary design and cultural richness has paved the way for a collection that goes beyond mere adornment, transcending into a realm of storytelling and personal expression.   

As Lana Al Kamal Jewelry has evolved over the years, it has adhered to its commitment of presenting designs that are both unique and captivating. The brand’s dedication to offering more than just accessories is evident in every meticulously crafted piece, ensuring a deep resonance with its discerning clientele.  

In an exclusive interview with The Retail Jeweller, Designer Lana Al Kamal shares her story and her future plans.

Please give us an idea of the scale of your current operations. 

Lana Al Kamal Jewelry operates on a global scale, with our main store situated at Mira Y Mano boutique in Riyadh, Kingdom of Saudi Arabia. Beyond our physical location, we reach a broader audience through our website and strategic partnerships, such as with Ounass. This approach ensures that women worldwide, who connect with our story, can easily embrace a piece of Lana Al Kamal Jewelry. 

What are your signature collections?

We take pride in our diverse range of signature collections, each telling a story of craftsmanship and artistry. From classic to contemporary, our collections cater to a wide array of tastes. As for new launches, we are constantly innovating and introducing fresh designs to meet the ever-evolving preferences of our discerning clientele. Customization options are always available, allowing our clientele to tell their story through our jewels with exclusive Arabic necklaces and Arabic letters.

Our signature collections are:

• Butterflies of Hope: 18-karat rose gold set with rubies and diamonds created in the shape of a butterfly, symbolizing transformation and resilience.
• Kheffah: Elegant jewellery for everyday wear. Dedicating the Kheffah collection to powerful women, elevated with a distinctive bee and hive detail and sparkling diamonds.
• Lulu Pearls: Timeless pearls with a modern twist, perfect for everyday elegance.
• Ward: Our newest collection, as the delicate floral design is traced with gleaming gold. Strung on a fine gold chain alongside two brilliant-cut diamonds, the circular glows with turquoise inlay and a glittering diamond center to form whispers of the beauty of nature.

Can you share any special strategies that have contributed to the growth of Lana Al Kamal Jewelry over the years in the industry?
Passion is the secret ingredient. Every piece is infused with my love for design, detail, and traditional craftsmanship. Besides authenticity and inclusivity, our engagement with customers through personalized service and the ability to adapt to market trends has been instrumental in our success.

Can you highlight any recent innovations within Lana Al Kamal Jewelry, and what are your plans for expanding the business? 

Lana Al Kamal Jewelry is committed to staying at the forefront of innovation in the industry. We embrace new technologies and design techniques to continuously elevate our offerings. As for expansion, we have plans to broaden our presence in emerging markets while exploring collaborations and partnerships to take our brand to new heights. 

By Bushra Satkhed

Retail Jeweller World Exclusive