Britney Spears announces the launch of her jewellery line, B Tiny, with teaser on Instagram

Although the release date for the jewellery line remains undisclosed, the star shared a first look, showing a gold hand chain with turquoise stones

California: Pop icon Britney Spears has revealed that she is preparing to launch her very own jewellery line, marking a new chapter in her career.

The 42-year-old singer shared a teaser with the exciting news on Instagram recently, through a post that read, “I have some really exciting news to share with you guys!!!” Hours later, she returned with a follow-up announcement, unveiling the name of her brand: B Tiny. The post featured the image of a pink rose alongside the brand’s name in elegant, white cursive font.

Along with her announcement, Spears also shared a first look at the line, showing a gold hand chain with turquoise stones.

“My first jewellery line coming soon!!!” Spears wrote in the caption. “Delicate, extremely different, and one-of-a-kind pieces!!! I’m so excited!!! Realizing how cool it is to be an artist that can be passionate in so many different ways!!! B Tiny coming soon!!! Girls, you’re going to love it!!!” the post said.

Although Spears did not disclose a specific launch date, the jewellery collection signals a major career shift for the pop star. Following mental health problems and ensuing conservatorship which ended in late 2021, Spears has largely moved away from music, with only a few collaborations, such as her duets with Elton John and will.i.am. She has stated that she does not plan to return to the music industry.

The pop artiste’s entry into the jewellery market is of immense significance as she commands a substantial fanbase even years after her exit from the music industry. Along with her real-life fandom, the star boasts a massive following on Instagram with over 41 million followers. The announcement post itself has garnered a whopping 1,23000 likes in just a couple of days.

In addition to her upcoming jewellery line, Spears ventured into the world of book publishing last year, releasing her memoir, The Woman in Me, in October 2023. She has since hinted at working on more writing projects, though it’s unclear whether these will be autobiographical or fictional.

As she continues to explore new creative outlets, the singer’s fans eagerly await the launch of B Tiny, a venture that will bring the star’s iconic impressions to customers via the medium of jewellery.

Retail Jeweller India News