Bvlgari continues its 140-year celebrations by showcasing the Aeterna collection in Dubai 

Brand ambassador Kareena Kapoor attended the event sporting Bvlgari’s exquisite Serpenti necklace along with matching earrings and rings from the Aeterna collection  

Dubai: As part of its ongoing 140th anniversary celebrations, Bvlgari showcased its ‘Aeterna’ collection, originally launched in May this year, at an exclusive event in Dubai. 

Brand ambassador Kareena Kapoor attended the event in a dramatic pink gown by Anamika Khanna. To accessorize, she opted for the exquisite Serpenti necklace— decked with pear spinels, a rubellite and three different cuts of diamonds — and matching drop earrings, and rings from the ‘Aeterna’ collection, adding a touch of high-end glamour.  

This collection, inspired by Rome’s timeless allure, comprises an array of 215 masterful creations, featuring high-end jewellery, watches and bags. Each piece reflects Bvlgari’s signature design ethos, seamlessly merging the elegance of Roman artistry with bold contemporary touches. With intricate craftsmanship, vivid colours, and avant-garde designs, every item in the collection is a testament to exceptional creativity and luxury.  

The event took place in the iconic Dubai Desert Arena. Surrounded by vast golden dunes, the celebration highlighted the fusion of heritage and innovation that defines Bvlgari’s identity. 

In partnership with the Italian Culture Ministry and Fondazione Bvlgari, the showcase brought the eternal beauty of Rome to Dubai, demonstrating Bvlgari’s ability to connect cultural legacies across time and place.  

About Bvlgari  

Bvlgari, an Italian luxury fashion house founded in 1884, is known for its jewellery, watches, fragrances, accessories, leather goods and of late, hotels and resorts. Headquartered in Rome, the company was acquired by the French conglomerate LVMH in 2011. 

Bvlgari has about 300 stores worldwide. The largest is the 10-storey Bulgari Ginza Tower in Tokyo, with10,100 sq ft of retail floor space, including a restaurant and lounge bar.  

The Retail Jeweller ME News