Cartier celebrates 100 years of its Trinity range with campaign film starring its global ambassadors

With Paul Mescal, Jisoo, Yara Shahidi, Jackson Wang, and Labrinth, as fresh, contemporary icons in a centenary campaign film, each of the stars in the campaign film is seen moving independently, but harmoniously, to advance with grace through an infinite landscape, accompanied by a soundtrack from Labrinth

Paris: In 1924, Cartier got its very first Trinity ring, created by brothers, Louis, Pierre, and Jacques, who intertwined three precious metals – platinum, yellow gold, and rose gold to craft the piece. The name was quite fitting for the brand as the three signified the three brothers, three metals, and three boutiques across Paris, London, and New York. 

The Trinity now stands as a timeless symbol of unity and diversity, transcending its status as mere jewellery. Cartier is celebrating the anniversary of this iconic piece with global ambassadors – Paul Mescal, Jisoo, Yara Shahidi, Jackson Wang, and Labrinth, as fresh, contemporary icons in a centenary campaign film.

The campaign is not the only new aspect as the designs have also changed. Marie-Laure Cérède, Cartier’s creative director of jewellery and watches, reinvented the signature collection transforming the recognisable circular bands of Trinity into a square with rounded corners; it’s what she called a ‘cushion shape’. It certainly is an unexpected move but one that stays true to the spirit of Cartier, celebrating all forms of love.

Just like the three rings of Trinity, each of the stars in the campaign film is seen moving independently, but harmoniously, to advance with grace through an infinite landscape, accompanied by a soundtrack from Labrinth. As part of this orchestration, the composer brought together their voices as one. His motive was simple – to make the audience reflect on the diversity of connections that they establish. 

“The bonds we make, no matter what shape they take, friendship, passion, family, when a bond is there, it brings us closer, sometimes for a lifetime, sometimes just a brief moment of time, but that’s not important… if a bond forms, just once, it has the power to bind us for life,” said the English singer, rapper and songwriter. 

Together as one, Trinity represents different things for each of Cartier’s global ambassadors. “I hope everyone can find their own standard of happiness and satisfaction. I try to establish emotional links that resemble Trinity’s values,” says Wang, the musician, performer, fashion designer, and creative director. For Yara Shahidi, the award-winning American actress, and producer, “Trinity is an emblem of connectivity and love which is so fitting, as my own life is a result of the deep love I’ve felt from my community of support.”

One of the newest members to join the luxury jeweller’s ambassador family, Jisoo has transitioned from her role as a singer in the highly successful band, BLACKPINK to a talented actress, becoming a prominent global artist and achieving countless milestones along the way. Sharing her thoughts about being part of the campaign, she said, “It was like a natural choreography, where everyone brought their different beauty and talents together. The sense of warm understanding and synchronicity among the Ambassadors really allowed me to enjoy the shoot. As we all got together for this shoot, it also matched with the meaning of Trinity, which made it even more meaningful.” 

When asked about the significance of the Trinity in her life, Jisoo adds, “For me, Trinity is more than just a simple meaning; it defines eternal love in various ways. I love how it represents different facets of what I value the most in life.” 

With decades of history behind them, the Trinity range stands as fresh as ever, even after 100 years. Jisoo recognises the enduring qualities that allowed this piece to stand the test of time. “Elegance, yet strong and powerful design. Not simply because it is pretty, but also the meaning of the design itself will have a long-lasting power.”

Courtesy: harpersbazaar.in