Charmaleena Jewellery launches a new collection called Energy with the tagline ‘A true star, a burst of energy’

Women with strong personalities are the ones from whom the brand Charmaleena Jewellery has taken inspiration for its newest Energy collection. The brand believes that every individual has an energy that fills their surroundings with happiness and makes their presence felt, which is the main motive of the pieces in the collection. 

Energy necklaces and chokers, mismatch earrings, rings and bangles are made of 18K gold, also available in yellow, rose and white gold. In addition, they are available in red agate, green agate, pink opal, white mother of pearl, grey mother of pearl, turquoise and all gold and diamonds.

Founded by two Saudi sisters in Jeddah, Charmaleena exemplifies creativity and luxury in fine jewellery from its inception. Over the years, the brand has continued to delight its clients by honing in on and anchoring its values and beliefs. This has allowed it to flourish from a local Saudi brand to a renowned brand recognized across the Gulf region.

Charmaleena offers a bridge where East meets West by creating pieces with symbolic cultural designs whilst providing its clients with a profound, unique way of pairing its pieces. In addition, Charmaleena truly encapsulates the art of layering and functionality, as some of the brand’s pieces can be worn in more ways than one. 

The brand promise inspires loyalty and trust within its deeply entrenched and widely international customer base. The brand’s pieces offer exclusivity, strength and personality, sparking emotional connotations within its esteemed clients.

At Charmaleena, the artistes never compromise on quality; instead, they embody the world of craftsmanship in its purest form by paying meticulous attention to every detail, ensuring that every piece is birthed from pure excellence.

Written by Pranita Sawant

RJW Exclusive