Contemporary jewellery brand Toonz by Aysh debuts at Bloomingdale’s with new jewellery line  

With this debut, Toonz by Aysh, a contemporary jewellery brand renowned for its bold and artistic designs, aims to enhance its luxury market presence, offering finely crafted 18K gold jewellery with vibrant colours and unconventional motifs to a broader global clientele  

Dubai: Toonz by Aysh, the contemporary jewellery brand known for its artistic and playful designs, has embarked on an exciting new chapter with its latest launch at Bloomingdale’s. This milestone marks a significant expansion for the brand, introducing its distinctive pieces to a wider audience while reinforcing its presence in the luxury market.  

Founded by third-generation jeweller Ayesha, the brand is known for blending whimsical creativity with fine craftsmanship. Each piece reflects a unique narrative, fusing bold aesthetics, innovative materials, and impeccable artistry. With this new launch, the brand is expanding its outreach to match the evolving tastes of today’s fashion-forward clientele.  

Bloomingdale’s, a leading luxury department store, provides the perfect setting for this exciting debut. Known for curating an exclusive selection of high-end fashion, accessories, and jewellery, Bloomingdale’s is an ideal partner for Toonz by Aysh as it expands its reach to a global clientele. The brand’s latest collection, now available at Bloomingdale’s, features a fresh take on contemporary jewellery in 18K gold, incorporating vibrant colours, unconventional motifs, and intricate detailing.   

This expansion also represents a bold step forward in the brand’s journey. With a focus on quality and artistic expression, Toonz by Aysh continues to push boundaries, creating pieces that are both sophisticated and playful. From eye-catching rings and necklaces to statement earrings, the collection is designed to add a touch of individuality to any ensemble.  

In addition to its aesthetic appeal, the new collection reflects a more profound philosophy—one that celebrates self-expression, confidence, and creativity. The brand’s signature style remains evident, combining intricate craftsmanship with a lighthearted spirit, making every piece a conversation starter. Whether adorned with vibrant gemstones, abstract shapes, or unique textures, each design tells a story, inviting wearers to embrace their personal style.  

The launch at Bloomingdale’s is expected to attract both long-time admirers and new customers, giving them an opportunity to experience the brand firsthand. The partnership aligns with the brand’s vision of expanding into the international luxury market while staying true to its creative roots. 

With this latest milestone, Toonz by Aysh cements its status as a brand that continuously evolves while staying dedicated to its ethos of artistic innovation. As the collection debuts at Bloomingdale’s, it signifies a new era for the brand—one that promises even more creativity, expansion, and success in the world of fine jewellery.  

Retail Jeweller ME News