Dama Fine Jewellery partners with Saudi Arabian designer Nasiba Hafiz on upcycled apparel and gemstone stack launch

The collection emphasises childhood nostalgia, customization and artisanal charm-drop detailing, blending sustainable fashion with bespoke jewellery styling for a cohesive seasonal aesthetic 

Riyadh: Dama Fine Jewellery has collaborated with Saudi Arabian designer Nasiba Hafiz to launch a summer styling campaign that combines sustainable, upcycled apparel with modular gemstone stacking. The collaboration showcases a range of coordinated looks, of which the featured styles represent only a selection. 

Among the highlighted ensembles is Hafiz’s sleeveless upcycled vest, created from repurposed fabrics with visible patchwork stitching. Inspired by childhood memories, the garment merges sustainable design with personal narrative. Dama paired the piece with its signature gemstone stacks, incorporating sapphire, topaz, opal and turquoise, finished with detachable charm drops to enable customisation. 

Another featured style includes a cream-toned, Mexican-inspired kaftan from Hafiz’s latest apparel drop, styled with Dama’s black and turquoise gemstone combinations. The jewellery’s modular nature allows for reconfiguration, giving wearers flexibility to adapt each stack to suit different outfits. 

Also, part of the campaign is an upcycled necktie skirt worn with a graphic T-shirt and Dama’s double gemstone stacks, and a kaftan-and-Kawaii-style pants pairing layered with gemstone combinations in multiple hues. These examples illustrate the versatility of Dama’s designs and the range of looks created for this collaboration. 

The campaign’s presentation was driven by visual content distributed on social media under tags such as #OOTD and #Kaftan, emphasising the pairing of textile and gemstone textures within single, cohesive styling concepts. The mix of apparel and jewellery in the imagery reinforces how modular gemstone stacks can be adapted to varied fashion statements. 

Dama’s stacking jewellery is designed for flexibility, with interchangeable stones and charm drops that can be rearranged according to individual preferences. The brand positions this adaptability as a defining feature, catering to consumers who want both personalisation and the ability to refresh their look without replacing core pieces. 

The collaboration with Hafiz reflects Dama’s interest in cross-category partnerships that extend the jewellery brand’s presence into fashion styling contexts. By working with an apparel designer recognised for her sustainable approach, Dama connects with wider conversations around conscious fashion while demonstrating how its jewellery can complement diverse apparel silhouettes. 

While the campaign is positioned as a summer release, the styling principles applied here—pairing versatile jewellery with a variety of garments—are expected to inform Dama’s future merchandising and collaborative projects. Additional looks from the collaboration, beyond those already shared publicly, are planned for release over the season. 

About the brand: 
DAMA Fine Jewellery, based in Saudi Arabia, creates handmade beaded fine jewellery featuring precious and semi-precious gemstones set in 18K gold with diamonds, specialising in modular gemstone stacking and bespoke charm-drop designs. 

Retail Jeweller ME News