RJ Market Watch
Damas Jewellery introduced a new campaign called ‘Damas Gifting Festival’
As the season of gifting is upon us, Damas Jewellery introduced a new campaign called Damas Gifting festival. The campaign was launched in order to promote their new collection – ‘Damas Gifting’. A gift is the sweetest thing, a memory to be loved and cherished forever. Damas Jewellery offers its customers a newly curated selection of heirloom quality jewellery pieces that are sure to appeal to different tastes and personalities, each piece carries a message narrated in simple, edgy, classic or contemporary silhouettes to ensure the right find for their customers’ special ones.
Founded in 1907, Damas Jewellery is one of the leading jewellers in the Middle East. After joining the house as chairman and CEO in April 2020, Luc Perramond turned, restructured and repositioned the business to create a leaner organization.
A design-led jewellery house, Damas is one of the few brands from the region to compete with international labels such as Cartier and Bulgari. The company’s competitive advantage lies in its positioning, enabling it to cater to a broader customer base. Damas operates 150 stores across the Gulf region, with close to 3 million customers in the Middle East. Damas’ aim is to be recognized as the leading house of jewellery design in the Middle East.
Written by Pranita Sawant
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