Damas Jewellery introduces FOPE’s ‘Bubble Style’ collection at Bayt Damas Boutique in Dubai

The collection is an extension of luxury jewellery brand FOPE’s Bubble Rings capsule collection launched in 2021. FOPE’s association with Damas Jewellery dates back to 1949, marking a partnership of 75 years in the UAE

Dubai: Damas Jewellery hosted an exclusive event at its Bayt Damas boutique in Dubai to unveil luxury jewellery brand FOPE’s newly launched ‘Bubble Style’ collection. This collection serves as an extension of FOPE’s Bubble Rings capsule collection, first introduced in 2021 at SUEN, Bangsar, the brand’s inaugural flagship boutique in Asia. FOPE’s association with Damas Jewellery dates back to 1949, marking a partnership of 75 years in the UAE.

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The ‘Bubble Style’ collection draws inspiration from the original capsule collection, expanding on its theme with a broader range of jewellery pieces. Designed to evoke the joy and lightness symbolized by bubbles, the collection features a variety of rings and bracelets characterized by FOPE’s hallmark craftsmanship. The diverse collection features rings and bracelets with individual personality, expressed through the varied use of diamonds and vibrant multi-coloured sapphires paved in a series of bubbly forms alongside FOPE’s signature Novecento mesh chain.

White and brown diamonds, pink, blue or multi-coloured sapphires, and emeralds are the gemstones that give life to the iconic Bubble Style. The rings and bracelets are cheerful and carefree, like a childhood game.

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The collection has already gained significant attention, becoming a favourite among celebrities. Egyptian TV host and Miss Egypt 2018, Mony Helal, showcased the jewellery at the Cannes Film Festival 2024, while Saudi actress Nada Baeshen was also seen wearing pieces from the collection.

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The ‘Bubble Style’ collection is now available across Bayt Damas and Damas boutiques in the UAE, Saudi Arabia, Kuwait and Bahrain.

FOPE, founded in 1929 by Umberto Cazzola in Vicenza, Italy, a city renowned for its jewellery heritage, has grown into an internationally acclaimed luxury jewellery brand. Now led by the fourth generation of the family, including Giulia Cazzola, the brand has achieved global recognition, with a presence in over 50 countries, including Spain, France, Switzerland, Germany, the United Kingdom, the Netherlands, Belgium, Canada, South Africa, South America, and the UAE. FOPE’s success is further evidenced by its stock market listing, solidifying its position as a leader in the luxury jewellery market.

FOPE recently introduced the ‘Abissi’ collection, which celebrates the brand’s core values and enduring legacy, to commemorate the partnership of 75 years with Damas Jewellery in the UAE.

Damas Jewellery, established in 1907, has evolved from a UAE-based enterprise into an international jewellery and fashion network. With a trade presence across the UAE, Qatar, Oman, Kuwait, Saudi Arabia, Bahrain, Jordan, India, the Maldives, and Egypt, Damas operates over 180 sales points. These include standalone boutiques for international luxury brands such as Graff, Tiffany & Co., and Scavia.

This latest launch underscores the enduring partnership between FOPE and Damas, as well as both brands’ commitment to innovation, luxury and heritage in the global jewellery market.

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