Damas Jewellery Opens New Flagship Store in Dubai

Damas Jewellery has set out on its new brand vision and identity, with the opening of its flagship store at The Dubai Mall.

The opening ceremony was hosted by Hamdi Chatti, Damas Jewellery’s chairman, and Asil Attar, Damas Jewellery’s CEO, and attended by Ali Ibrahim, deputy director general of the Department of Economic Development, and Ahmed Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) – Dubai Tourism. The launch unveiled the brand’s new identity and store concept. Strategically designed using a contemporary palette of refreshing cool mint, lilac and sage with accents of gold, black and white, the 450sqm store design caters to a global audience. The store also offers exclusive collections from some of the worlds most coveted brands including Roberto Coin, Mikimoto, Magerit, and Faberge, alongside in house brands created by Damas such as Sama, Orana pearls, and One Six Eight.

The brand is taking this new turn under the leadership of Asil Attar, CEO of Damas Jewellery, renowned for her visionary strategies and transformational change. “We are delighted to launch our new vision and brand strategy through our beautiful new flagship store in The Dubai Mall. This marks a new era of influence for Damas, where the customer sits at the center of our focus and strategy. Our new vision is to craft tomorrow’s dreams, inspire the imagination and honor our heritage. We want to build on the strength of our legacy. Our ambition is to remain number one, we own that space and will continue to innovate and build experiences within our stores and brand portfolio,” said Attar.

“Our newly launched marketing campaign ‘Feel Precious’ speaks directly to our consumer placing them as a focal point, we want them to know how we feel about them. We are proud of our heritage and have referenced this on our timeline wall in our store representing the key milestones for the company which we are very proud of,” she added.

Courtesy: Khaleej Times