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Damas unveils its first men’s jewellery line with campaign featuring Emirati racecar driver Khaled Al Qubaisi
Launching its first men’s collection, Revolve Men, with designs inspired by engines and masculinity, Damas features Khaled and his daughter Amna Al Qubaisi. This marks a strategic step into the men’s jewellery market with sterling silver, leather, onyx, and tiger eye creations
Dubai: Damas Jewellery, one of the leading forces in the Middle Eastern jewellery industry with a network of 180 stores across seven countries, has entered the men’s jewellery segment with the launch of its Revolve Men collection. This marks a significant expansion of its portfolio, addressing the growing demand for sophisticated jewellery tailored to modern men.
The Revolve Men collection takes inspiration from the raw power of engines, combining sterling silver, leather, onyx, and tiger eye to craft bold, modern pieces. Each design reflects strength, individuality, and refined taste, making it an ideal choice for men seeking to express their identity through elegant accessories.
This new line represents a strategic move to tap into an underserved market, with designs that balance masculinity and style. The collection is positioned to resonate with contemporary trends while maintaining the timeless appeal synonymous with the Damas brand.
To launch Revolve Men, Damas unveiled a compelling campaign featuring renowned Emirati racecar driver Khaled Al Qubaisi and his daughter, Amna Al Qubaisi. The campaign highlights themes of strength, legacy, and shared passion, drawing parallels between the father-daughter bond and the values embodied by the collection.
The campaign emphasizes movement and connection, with Khaled and Amna’s story of motorsport excellence serving as a metaphor for the enduring ties and aspirations that Revolve Men seeks to celebrate.
The introduction of Revolve Men shows Damas Jewellery’s adaptability and forward-thinking approach. Known for its luxury collections for women and partnerships with international brands, this new line broadens the brand’s reach while enhancing its reputation as a trendsetter in the jewellery market.
By launching Revolve Men, Damas aims to strengthen its position in the growing men’s jewellery segment, which is gaining momentum globally. The collection’s availability both in stores and online ensures accessibility for a diverse audience, further solidifying its market presence.
The Revolve Men collection is a testament to the brand’s commitment to evolving with market demands, offering designs that cater to a broader demographic without compromising on craftsmanship or quality.
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