DDK Marketing launches OnSite technology, aims to transform jewellery retail in the USA

By targeting consumers directly and engaging them through various channels, the new technology empowers jewellery retailers to achieve effective results

DDK Marketing has announced the launch of OnSite, a technology that is set to transform the jewellery retailing landscape in the United States.

In an era marked by digital transformation and evolving consumer behaviour, jewellery retailers have faced an escalating challenge in balancing the cost of customer acquisition with their lifetime value. DDK Marketing has recognised this growing dilemma and has responded with OnSite, a patented and proven marketing technology designed to precisely capture the attention of consumers actively searching for jewellery in this moment.

OnSite has the ability to identify and target individuals displaying a genuine interest in jewellery through their online keyword searches. By leveraging advanced algorithms, OnSite transforms these searches into valuable customer data, including the prospect’s name, home address, and email address. The technology engages with potential customers on multiple fronts, including direct mail, email, digital ads, landing pages, and social media. Crucially, jewellery retailers retain full ownership of the contact details of each lead generated through OnSite.

Kent Hallgren, President, DDK, said, “Our jewellery customers are moving more and more of their digital ad budgets over to OnSite because the results are speaking for themselves. This is truly a ground-breaking technology.”

In an industry where Google pay-per-click costs can soar as high as $20 per click, OnSite offers a proven and cost-effective alternative for connecting with jewellery shoppers. By targeting consumers directly and engaging them through various channels, OnSite empowers jewellery retailers to achieve effective results.

Jewellery retailers who are already leveraging the power of OnSite are reporting a 5x ROI, and in some cases even more, like the weekly campaign that Albert’s Jewelers, in Northwest Indiana, started with OnSite, that is showing a 9x ROI.

• A prospect, in Albert’s geographic territory, searches online for a specific jewellery term or product.
• OnSite’s proprietary technology identifies the signal and matches the prospect to their name and address.
• OnSite delivers a direct mail offer, on behalf of Albert’s Jewelers and using Albert’s marketing assets, within days of their online search.

DDK Marketing has consistently demonstrated its commitment to innovation and forward-thinking marketing solutions. OnSite is the latest testament to their dedication to helping businesses thrive in a rapidly evolving marketplace.

For jewellery retailers seeking to harness the power of precision marketing and connect with consumers at the moment of intent, OnSite is poised to be a game-changer.

The OnSite deadline for a holiday season marketing campaign is October 19, 2023.

Retail Jeweller World News