De Beers opens flagship store at Dubai Mall, offering its signature fine and high jewellery lines 

Situated on the ground floor of the iconic mall, the new boutique takes design cues from the De Beers flagship store on London’s Old Bond Street 

Dubai: De Beers has just launched its new flagship store at Dubai Mall, in partnership with the Chalhoub Group, a luxury goods retailer and distributor, headquartered in Dubai. Situated on the ground floor of the prestigious mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship store on London’s Old Bond Street. 

The new Dubai flagship store showcases high jewellery, crafted to enhance the beauty of the most magnificent diamonds, as the House’s artisans fuse traditional goldsmithing techniques with technology.  

The store offers a selection of premium solitaires. The range includes collections of white diamonds, rare coloured diamonds, and artistic jewellery. The boutique is designed to foster connections between customers and brand ambassadors, with a combination of open-plan spaces and a private VIP salon, where they can browse and discover De Beers’ signature fine and high jewellery collections. 

As the first luxury jewellery collection to combine rough and polished diamonds, the Talisman collection epitomizes the company’s daring spirit. Celebrating its 20th anniversary in 2025, Talisman continues to empower with the magnetic power of untouched diamonds, an ancient symbol of strength. 

Inspired by the beauty and symbolism of Botswana’s lotus flower, the Enchanted Lotus collection translates the purity and perfection of the flower into crisp, modern jewels, while the graphic and geometric De Beers RVL collection is made for stacking as an expression of individuality. 

Matthew Ives, Senior VP – Commercial, De Beers, said, “We are delighted to open a new flagship store within the iconic Dubai Mall, and excited to share the timeless flair of our jewellery with the Dubai market. To celebrate the opening, we have curated a range of exceptionally rare diamond solitaires and artistic, one-of-a-kind High Jewellery that showcase the De Beers DNA: a unique combination of diamond expertise and distinctive design. We look forward to welcoming each and every visitor into our new Dubai home, to discover the remarkable world of De Beers.” 

Eric Vergnes, VP for Jewellery at Chalhoub Group, added, “We are delighted to be partnering with De Beers. The flagship store’s location in Dubai Mall—one of the world’s most influential luxury hubs, underscores the significance of this launch for both Chalhoub Group and De Beers. Nestled in the Grand Atrium vicinity, the luxury jewellery temple of the Mall, this intimate setting, designed for a truly exclusive experience, reflects De Beers’ rich heritage in diamond expertise and craftsmanship. It also marks a key milestone in the Chalhoub Group’s strategy to strengthen its position as a key player in the jewellery sector.” 

A leading force in contemporary jewellery, De Beers takes design inspiration from the House’s roots in Southern Africa, enriched with London’s creative flair. Nature is De Beers’ eternal muse: from Namibia’s golden dunes to Botswana’s lush Okavango Delta and South Africa’s diverse ecosystem. The House translates the beauty of nature into elegant designs that reflect a blend of heritage and modernity. 

Founded in London, with a flagship store on Old Bond Street and a presence in exclusive locations around the world, De Beers is a leader in luxury diamond jewellery. Building on over 135 years of expertise, it glorifies diamonds through creativity and craftsmanship in sharply distinctive designs. 

As a company, De Beers is invested in ensuring that all the diamonds it discovers create a positive impact for people and the places where they are found, that ethical practices are maintained and the natural environment is protected. 

Retail Jeweller ME News