Devji Aurum opens its first shop-in-shop outlet in Doha, in partnership with the Alfardan Group

For Qatar, the boutique will introduce new lines, including the exclusive Duvara Collection, inspired by architectural heritage and featuring exclusive gemstones, with pieces available only in Doha

Doha: Devji Aurum, a leading retailer of fine jewellery, has announced the opening of its first boutique in Doha, Qatar, in partnership with the prestigious Alfardan Group. Devji Aurum’s first shop-in-shop outlet recently opened on Level 1 of Doha Festival City’s Alfardan Boutique.

The new boutique offers Devji Aurum’s iconic collections, including the Bridal Collection and the signature Ruhi Collection, complete with Ruhi Gold, Ruhi Pearls and the Ruhi Iconic line, designed to resonate with a global audience. In addition to these, the boutique will offer the Fashion Collection, the Oubharia and Fashion Iconic, a mark of Devji Aurum’s creativity. For Qatar, the boutique will introduce new lines, including the exclusive Duvara Collection, inspired by architectural heritage and featuring exclusive gemstones, with pieces available only in Doha.

At the opening, Mahesh Devji, Managing Director of Devji Aurum, alluded to the shared values and vision with the Alfardan Group. He was quoted by the media as saying, “We are deeply honoured to be a part of the Alfardan family, a relationship that spans decades of shared vision and mutual respect. Both Devji Aurum and the Alfardan Group are driven by a commitment to excellence, and together, we believe in delivering ‘maximum happiness to the maximum number of people.’ This partnership is a true testament to our aligned values, and we look forward to an exciting future together.”

The grand opening of the Doha boutique marks a significant milestone in Devji Aurum’s journey, which began over 70 years ago in Bahrain and later expanded in the Middle East. Devji Aurum aims to grow its presence in Qatar, showcasing its position among the leaders in fine jewellery.

Retail Jeweller ME News