DFS Group unveils its latest Masters Series of jewellery and watches in Macau

Luxury showcase features over 250 pieces from iconic maisons including Cartier, Van Cleef & Arpels and Piaget

Macau: DFS Group has launched its latest ‘Masters Series: Jewellery & Watches’ at DFS Macau, presenting an exclusive showcase of over 250 exceptional pieces from globally renowned jewellery and watch brands. Running until the end of February, the event offers a highly curated luxury experience, highlighting the craftsmanship and innovation of leading maisons.

The event features a diverse array of offerings, including Cartier’s exclusive viewing-only Cartier collection, showcased for the first time in Macau. Complementing this are curated selections of Cartier’s latest jewellery editions. Van Cleef & Arpels, meanwhile, unveils its renovated boutique, spotlighting the Perlée jewellery collection and emphasizing the brand’s watch-making expertise and story-telling artistry.

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Charles-Henry Chenard, Senior Vice President of Merchandising for Watches & Jewellery at DFS Group, told DFNI Online, “The carefully curated assortment of prestigious brands showcased at the Masters Series reflects DFS’s established leadership in the luxury retail sector and its ability to forge strong and enduring partnerships with the world’s most coveted maisons.”

A key feature of the Masters Series is a multi-brand pop-up zone, presenting select pieces from 10 top-tier brands, including Bulgari, Chopard, Damiani, De Beers, Fabergé and Messika. This exclusive zone exemplifies DFS’s commitment to delivering an immersive luxury experience for discerning clientele.

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According to DFNI Online, Timothy Jones, Senior Vice President of Retail at Sands China, said, “The exquisite ambience and curated selection of prestigious brands showcased within these exceptional settings are a testament to our shared commitment to offering exclusive, meaningful experiences. We look forward to continuing this successful collaboration.”

The Masters Series underscores DFS Group’s strategic positioning as a leader in luxury retail, providing access to iconic brands and bespoke experiences.

The DFS Group is a global travel retailer of luxury products based in Hong Kong. Established in 1960, its global network consists of stores located in major global airports and downtown locations featuring over 750 brands. It is privately held and majority owned by the luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Warren Miller.

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