Your diamond ring now comes with a resume and passport

The world’s top diamond producer wants to answer all your questions.

Russia’s Alrosa PJSC is rolling out a programme that will allow jewellery buyers to track their diamond’s history in detail, using an identity number and electronic and video passports, as part of efforts to boost demand for the company’s products and appeal to younger customers.

Alrosa has selected an initial 2,000 polished diamonds for the programme.

Diamond miners and retailers around the world are trying to develop new ways to reassure consumers that the stones they sell are free from many of the negative associations that have haunted the industry for so long.

Last year, De Beers unveiled a blockchain system to track diamonds through their long and obscure journey from mine to jewellery shop.

Tiffany & Co. said earlier this year it will begin sharing the provenance of its diamonds with consumers in an effort to be more transparent, saying the region or country of origin will be displayed alongside a selection of diamond rings it sells.