Dian Jewellery unveils 24-karat gold note, pays homage to gold in Emirati culture

The brand’s founder announced the launch on Instagram, garnering a response of over 33 million views. Priced at 159 AED per piece, accompanied by a commemorative cover, the gold note serves as a cherished memento encapsulating the essence of Dubai’s cultural heritage

Dubai: Dian Jewellery, teaming up with Finmet DMCC and Valaurum, is excited to unveil Dubai’s very first 24K gold note souvenir, paying homage to the beloved tradition of gold in Emirati culture. Each note has 0.1 grams of 24 karat gold inside it and showcases the captivating beauty of Dubai’s skyline and landmarks, distinguished by a unique serial number, making it a sought-after collectible.

Founder of Dian Jewellery, Rahul Sagar, expressed his enthusiasm, stating, “We are thrilled to introduce the Dubai’s very first 24K gold note souvenir, a testament to our dedication to innovation and our rich heritage of gold craftsmanship. Our goal is to celebrate Dubai’s splendor while offering a timeless keepsake for residents and visitors.” 

Dian Jewellery’s heritage is deeply intertwined with the legacy of Shantilal Jewellers (SCS), an esteemed name in the UAE’s jewellery industry for over five decades. Established in 1969 by Shantilal Chatrabhuj Sagar, SCS embodies tradition, excellence, and craftsmanship. Continuing this legacy, Dian Jewellery, founded in 2020, introduces innovative designs and superior-quality 18 and 22 karat gold and diamond jewellery.

Rahul Sagar announced the launch of the gold note on Instagram, garnering an overwhelming response of over 33 million views. Priced at 159 AED per piece, accompanied by a commemorative cover, the gold note serves as a cherished memento encapsulating the essence of Dubai’s cultural heritage. It is available for purchase exclusively at Dian Jewellery and Shantilal Jewellers (SCS) in Dubai Gold Souk and online. The Dubai gold note Souvenir is also limited edition – only limited pieces will be made.

As Eid approaches, the 24K gold note emerges as an ideal Eidi gift, symbolizing tradition, elegance, and enduring value. “Beyond its material value, the gold note embodies enduring relationships and cherished memories,” explained Rahul. “Unlike typical gifts that may lose their appeal over time, the inherent value and lasting nature of gold ensure that this souvenir will remain a treasured possession for generations to come.

It is important to note that the Dubai Gold Note is a souvenir and not legal tender. With its enduring quality and timeless significance, the gold note souvenir promises to become a treasured possession, ensuring that the spirit of Dubai resonates in the hearts and homes of travelers worldwide.

Rahul Sagar explained, “The 24K gold note is made using cutting edge, proprietary manufacturing processes in which a thin layer of 24K gold that amounts to 0.1 grams is placed in between layers of polymer substrate that protects the gold and makes it everlasting. What makes it unique is the fact that through this patented process, we’re able to capture real 24K gold in a flexible note, and the gold can actually be recovered – upon a professional fire assay you can actually recover the 0.1g of 24K gold from the note. Whereas gold plated items or notes are dipped into a solution that has a very small content of gold ( this is called electroplating) and this gold fades off and can’t be recovered even if it is melted and a professional fire assay is carried out. Gold-plated notes fade and the gold comes off over time, and it can’t actually be recovered. Gold-plated notes also don’t have 0.1g of gold – it’s not even a fraction of this generally.”

This technology is protected by US and international patents. 

Courtesy: zawya.com