Dubai Jewellery Group concludes successful ‘City of Gold Surprises’ campaign 

The campaign, which featured over 50 prestigious jewellery brands across 130 outlets, coincided with rising trends in gifting and gold prices 

Dubai: The Dubai Jewellery Group wrapped up its highly anticipated ‘City of Gold Surprises’ campaign this DSS, offering UAE residents an unforgettable jewellery shopping experience until July 20, 2024. The event featured unbeatable deals and exclusive prizes aimed at enhancing the shopping journey for both locals and tourists alike. 
 
The Dubai Jewellery Group (DJG) is the premier trade association for the Dubai jewellery industry with 600+ members representing all sectors of the jewellery trade – including bullion, manufacturing, wholesale, and retail. 

Throughout the campaign, customers who spent over AED 500 at participating stores enjoyed exceptional discounts on gold, diamond, and pearl jewellery. Additionally, shoppers had the chance to win gold vouchers valued at up to AED 100,000, adding excitement to their purchases. 

Key highlights of the campaign included significant discounts on exquisite diamond and pearl collections, allowing customers to acquire premium jewellery at unprecedented prices. Exclusive selections of premium jewellery were also available at discounted rates or with no making charges. 

The campaign, which featured over 50 prestigious jewellery brands across 130 outlets, coincided with rising trends in gifting and gold prices. This alignment bolstered consumer confidence and encouraged many to view gold as a secure investment option. 

With the successful conclusion of this year’s ‘City of Gold Surprises’ campaign, the Dubai Jewellery Group looks forward to continuing its tradition of offering innovative promotions and memorable shopping experiences in the future. 

Retail Jeweller ME News