Dubai Jewellery Group offers gold worth Dhs 1.5 million in prizes during 30th edition of the Dubai Shopping Festival  

During the festival— running from December 6, 2024 to January 12, 2025— the customers who spend Dhs 1,500 or more at participating jewellery outlets will be eligible to enter a raffle draw to win a share of the Dhs 1.5 million in gold

Dubai: The Dubai Jewellery Group (DJG) is celebrating the 30th edition of the Dubai Shopping Festival (DSF) with a spectacular promotion offering a total of Dhs 1.5 million worth of gold in prizes.

During the festival— running from December 6, 2024, through January 12, 2025— the customers who spend Dhs 1,500 or more at participating jewellery outlets will be entered into a raffle to win a share of the Dhs 1.5 million in gold.

Every week, a total of 1 kilogram of gold will be given away, with 20 winners receiving 1/4 kilogram each. The first weekly draw was held on December 13 and others will take place on December 20 and 27, 2024, and January 3 and 12, 2025.

Speaking about the campaign, Laila Suhail, Board Member and Chairperson of the Marketing Committee at the Dubai Jewellery Group, shared, “As we celebrate this milestone edition of the Dubai Shopping Festival, it reflects our unwavering vision to position Dubai as the global capital of gold and jewellery.

“Over the years, DJG has played a pivotal role in revolutionising the retail sector, fostering innovation, and creating unique customer experiences. This promotion is yet another testament to our commitment to serve our community and give our partners immense value.”

Over 85 leading jewellery brands and more than 275 retail outlets will participate in this promotion. In addition to the gold prizes, shoppers can get amazing deals at participating stores, including discounts of up to 50% on selected diamond and pearl jewellery and, reduced making charges of 1-5% on select gold collections, with no deductions on old gold exchanges.

DSF aims to showcase the very best that the city has to offer and transform Dubai into a vibrant hub of excitement and adventures during the festival’s 38 action-packed days.

The Retail Jeweller ME News